The number one key to your business growth is crafting a message that speaks to your audience. Having the right message builds up your strengths and helps you overcome any deficiencies you might have.
McDonald’s doesn’t make the best hamburgers in the world, but they do have a great bit of messaging that speaks to their target audience. It’s that message, not the hamburgers, that makes Micky D’s the number one fast food restaurant in America.
While substance is important in order to have a great message, the message itself helps establish the perception of your substance. Much to my chagrin, my kids would rather go to McDonald’s over Burger King or Wendy’s. They don’t love the food as much as the box the food comes in, and not even close to as much as that toy inside the box.
McDonald’s has the right message for my kids. But I’m the wrong audience for that message, though I’m a sucker at giving my kids a fast-food treat of their choice! So, McDonald’s has a different message for me. Primarily, it’s a message to give my kids a fast-food treat of their choice!
Engaging in proper site SEO isn’t about pulling out a checklist that you can run through in a month, check them all off and say all done! A good optimization strategy consists of a variety of moving parts. Check one issue off your task list today and two more problems show up on your radar. Good SEO is kind of like an engine: There are many working parts, any of which can (and should) be improved, repaired or replaced to boost your vehicle’s performance. The more your engine is used, the more work there is to do to keep the engine in top shape.
In my last post I discussed 
In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer!
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another.
Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force you out of bed before God gets up is forever behind you as you make that long-awaited jump to start your own online business. Your dream of financial freedom and peddling your own wares is almost as easy as point and click.
There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about their query, they move into shopping and buying modes that hopefully lead them to a satisfied purchase.
