Pete and Repete were walking on a bridge. Pete fell off. Who’s left?
Repete? Ok, Pete and Repete were walking on a bridge. Pete fell off. Who’s left?
Repete? How about we just move on…
In marketing, when something works it gets repeated and repeated again and again. Never letting a good campaign go to waste, imitators will jump on board and drive it into the ground until it’s no longer effective.
We’ve seen this with the Got Milk? campaigns. It wasn’t long before we started seeing imitators touting got sand, got rice, got mold, got Jesus and even got poop! (Like, who doesn’t?)
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