If there is one constant on the internet, it’s that things change constantly. While many businesses design a site and leave it alone, it is rare that some force, internal or external, doesn’t change how it performs over time.
Most likely, it’s new content being added, whether it’s new blog posts published, products added or removed, a tool being updated or some other site update. But it’s not always you. You could be susceptible to issues caused by a completely different website. Perhaps you linked to another site in a blog post in the past, only to find that site is long gone months or years later. That link is now the cause of a poor user experience should someone click on it.Websites evolve. And with every change that is made to a site, there is a possibility for something to go wrong. That means, regardless of whether you’re making active updates to your site or not, you need to put your site through a regular site check up.