Velocitize your web marketing

Web Marketing Blog Post Archives

Marketing Category

Keywords are Still Relevant. Ignore Those Who Say Otherwise.

Keyword Research

Recently, a lot of SEOs trying to sound relevant and cutting edge will tell you that keywords no longer matter. They believe that somehow, search engines are able to do a topical analysis of content without reading keywords, or that they are so advanced that you can say everything but the keyword you want to rank for and acheive a top search engine position.

Sigh.

While search engines are getting smarter about correlating related topical words, keywords still matter. A lot.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Is Your Website Fat Finger Friendly?

Fat Fingers

I mean no disrespect to anybody who has fat fingers. I think when it comes to mobile phones, if you’re over 5 years old, your fingers are considered fat. I’d recommend a finger workout but that might derail this post entirely.

If you’re going to go through the trouble of creating a mobile friendly site, make sure your links work for those actually using that device. Fingers are far less accurate than a mouse pointer. You don’t just get to point and click. On a mobile device it’s more like point and hope you click the right spot!

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Giving Thanks vs. Being Thankful

8 Thinks to be Thankful For

Today we celebrate Thanksgiving. Instead of just giving thanks, maybe we need to just be thankful. What’s the difference? Giving thanks is a one-time event. It’s great to give thanks and to let people know they are appreciative. But being thankful is, well, it’s like giving thanks all the time.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Register Your Domain for 5 Years or More

4-Season Tree
Image Credit: FunCram

There are two reasons to register a domain name for longer periods of time: 1) you plan on being  in business for years to come and 2) you want whatever smidgen of ranking value you might get out of that.

In the grand scheme of things, registering your domain for more than a year at a time is very, very, very low on the SEO priority scale. But as a firm believer in baby steps SEO, even the smallest of small things can make a difference when it matters.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

It’s time to Prepare for the Holidays…. 2016!

Too Late for Holidays?
Image Credit: HeartstringsEmbroidery.com

Sorry folks, the holidays have come and gone. Yeah, I know it’s only mid-November, but if you want to get your site optimized for the season, well you’re too late. At best you can try to throw up a quick PPC campaign, but those take time and data to fully optimize. You’ll bring in business, but not with the best ROI.

But it’s not too late to start thinking about 2016!

I’m serious.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

38 Blogging Strategies That’ll {Knock} the Words Right Out of Your Mouth

38 Blogging Strategies That'll {Knock} the Words Right Out of Your Mouth

Everyone is a blogger these days.

That’s not necessarily a bad thing, as long as every blogger is providing actual value to the webverse. Unfortunately, that’s not always–or even usually–the case.

Most bloggers, whether it be for business or personal reasons, start blogging without any sort of plan and wind up ending their blogging career just as spectacularlessly.

There is nothing wrong with not having a plan or strategy in place when writing in your little pink diary, but a blog isn’t a diary. It’s a way to communicate your thoughts, ideas, tips, and other musings to the public. But for why?

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Give People What They Want… How They Want It

Ultraviolet

I just got my copy of Live. Die. Repeat (aka Edge of Tomorrow) on Blu-ray. I’m still old school so I like having the physical copy of movies that I buy. But since I travel a lot I have taking the time to burn all of my movies and DVDs into my iTunes account. Whenever possible, I look for movies that come with the digital copy.

It used to be easy. When a movie came with the digital copy it meant you could choose one of a few different options. Usually iTunes or Windows Media. But now, there are a lot of competing digital services, most notably, UltraViolet.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

What Do You Do With Business Cards?

Business Card Networking

I went to a local networking event the other night and collected a bunch of business cards. Now what?

It’s not a stretch to say that I collect hundreds, of business cards each year. What am I supposed to do with them? I don’t keep a Rolodex on my desk, and in today’s day and age, who does?

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....