I try not to be a bandwagon fan. My music collection features people the majority of you have never heard of (currently obsessed with Diane Birch). But at the same time, I’m not a music snob who sticks her nose up at something just because it’s popular. I even have Taylor Swift’s 1989 album in my rotation to prove it.
I am, however, a web marketing snob. And although I love, love, love Adele and her insanely popular new album 25, I have to say, in general, her web marketing sucks. Not that it matters much in her case. I doubt it’s going to cost her any record or ticket sales. But for the average business, it does matter. Big time.