Have you ever wondered why the axiom “opposites attract” is so frequently true? I have. I think it all boils down to one thing: Each party brings strength in the areas where the other party is weak.
While that all sounds like it would work great, it doesn’t always make things easy. Mostly because it’s that opposite nature can create opposition in wants, desires and needs. One party doesn’t see the strength of the other or, for that matter, their own weakness. It’s that failure that produces conflict.
This dynamic just as obvious in web marketing as it is in personal relationships.