In the offline world, you wouldn’t invest tons of money in a sloppy-looking, incorrect-grammar-ing, confusing, and unknowledgeable salesman that wasn’t able to serve your customers needs in the ways they wanted to be served, would you? So, why would you do it online? Would you like to buy something from this guy?
The truth is, your website is your digital sales rep. It’s the go-to “person” in the online world for customers looking for your solutions. In light of all the activities you may do online, this is your digital home. It is THE preeminent piece of your digital existence. Kinda makes you think a little more about what you do with it, right?!?