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3 Quick Web Marketing Victories

Quick Web Marketing Wins

Getting frustrated because your SEO efforts just don’t seem to be paying off? You are not alone. A well run SEO campaign WILL show results over time, but you aren’t typically going to experience “overnight success.”

But you want to see results now, right? Well, I have some good news: There are a few strategies that you can put into place that, if done right, can give you some immediate results, and more importantly, REVENUE! I provide 3 such strategies in my latest LinkedIn post.

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Why Mobile Website Design Should Be A Priority for 2015

mobile website designWith nearly seven billion mobile subscriptions throughout the world, mobile has changed the way consumers interact with businesses each day. Whether it’s from a tablet or smartphone, consumers are using their mobile devices to create relationships with brands they care about.

As a business owner, it’s essential to create a mobile design for your business’ website. Especially if you want to keep up with future mobile trends, you’ll have to create a mobile design that will make you more accessible to consumers.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Happy New Year, 2015

 

new-year

The Pole Position Marketing team wishes you and your business a prosperous New Year!

The question is, why do we care? I mean, if you’re not our client, why, specifically, should we care that you are successful?

It’s simple math.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Web Marketing Isn’t IT. Stop Treating Like It Is!

web marketing

One of the early misconceptions about SEO is that it’s a job for the IT department. Of course, back when SEO first came about, just about everything computer related was considered a function of the IT department!

But many still hold to that concept that SEO, and web marketing at large, is something the computer guys can do. While many are starting to understand that the IT guys know very little about web marketing, there are still those that haven’t fully grasped the “marketing” part of the equation.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Why You Should Create Optimized Landing Pages

Landing Pages

We all know that search engines look at the quality of a page as part of determining its relevance for a particular search. While search engines might use different algorithms for determining relevance for paid and organic results, the idea behind page quality is the same. The higher relevance a page has to the topic, the higher placement it will achieve.

We often think of PPC landing pages and optimized pages as being two separate pages altogether. But in many cases they can be one in the same. Landing pages need to be optimized, and optimized pages need to act as effective landing pages. The goal for both is the same: Get the sale!

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Do Visitor’s Know When You’re Open or Available?

Yes, We're Open

It may sound like a ridiculous thing to have to say, but far too many businesses continue to neglect this “obvious” thing: Display your hours of operation on your contact page.

Many of us now work in a 24/7 environment. People can email us or call and leave a voice mail at all hours. But even if that’s you, we all know there are better times to reach you than others. Let people know when those hours are.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Customize Your Blog Post URLs

permalinks

Did you know you can customize your URLs for each of your blog posts? No, I’m not just talking about adding “/blog” into your URL structure, but actually customizing the URL permalink.

In WordPress you can go into settings to set the default permalink structure. In the image above you can see that we set our permalink to “/emp/” followed by the post name. This is the start. But that post name itself is editable.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....