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How to Become An Authority In Your Niche

How to become a niche authority

One of the hardest parts of being a great publisher is coming up with high-quality content that gets attention. With so many “authorities” out there, how do you become an authority on your own?

The web is full of content, free for the reading. This content can be used as a starting point for developing content of your own. Look for questions people are asking, problems in need of solutions or thoughts and ideas that you can expand on or add your own layer of expertise to. This creates a great opportunity for you to create content for your own own blog and social networks.

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Q: What Is Website Authority and Why is It Important

What is website authority?

One of the questions I’m most often asked is about website authority. Most people don’t really understand what it means for a website to have authority or why having it is important. In truth, it’s a fuzzy concept. There isn’t a true “authority” metric that we can look up.  “Website authority” is really a combination of metrics all applied in varying degrees.

In fact, I’d go so far as to say that the truest measure of authority is where a page ranks for any particular keyword. Search engines want to put the most useful pages in the top positions, and that is measured looking at hundreds of different factors. Ultimately, the one page that is determined to be most relevant for a particular search gets that number one spot.

That’s authority!

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Web Marketing Education Never, Ever Stops

Web marketing education is ongoing.When I was a kid I used to think about certain careers that required constant schooling and vowed to avoid them at all cost. It looks like I failed to fulfill my vow.

If there is one truth about web marketing it’s that it requires constant, ongoing education. One of the requirements of my company is that every strategist spend at least 5 hours per week on education. That time is built into their expectations. If they are not spending five hours each week growing in their job then they are failing at it. While many colleges are now offering courses on web marketing, there is truly no better education than what you get by actually doing the work. In this field, text books are out of date by the time they are printed. Which means the most up-to-date information you’ll find regarding web marketing strategies can be found on blogs and ebooks published today.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

5 Tips to Make Sure Your eCommerce Website Rocks

5 Tips to Make Sure Your eCommerce Website Rocks

So, you’ve made the decision to get your business online. Your product or service is ready and you know it will work on the Web. You’ve tested your target audience and know there is demand. All the signs say you’ve got a great concept, now all you need is the right eCommerce site to get the ball rolling. Before you build your site, here are five important tips:

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

The [Keyword] Is Out There

Don't give up on your keyword search.

As The X-Files told us every week for 9 years, “The Truth Is Out There”. Of course that can mean anything and for this post the truth I’m talking about is keywords.

One of the things I find most interesting about SEO is that in 17 years, I have only had a couple of times where we literally ran out of keywords to target. The truth is that any site has far more keyword options and groups than existing pages on their website. What that means to you and me is that keyword optimization is an ongoing endeavor with nearly unlimited possibilities.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Red Flags of Ineffective Web Marketing Agencies

How to tell if your web marketing team is irrelevant

Just like any big purchase or business commitment, you want to be sure you know what you are getting when working with a web marketing team. But besides reading their blog posts and checking references, what can you do?

There are actually some very common red flags that may not be obvious to the average business person, but if you know what to look for, you can easily weed out irrelevant web marketing teams. I list 12 such red flags in my latest article for Search Engine Journal.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Google Mobile Friendly Update – What to Do Now?

Get ready for the Google mobile friendly update.

Google recently announced that mobile friendliness will be included within SEO rankings starting April 21. This news comes after a study reported that 2015 mobile searches will surpass traditional desktop searches. Although ad spending on desktop has dropped, mobile SEO spending has skyrocketed by 83%. With a growing number of users surfing the Internet from their mobile devices, Google has realized that it’s essential to provide better mobile user experiences by highlighting mobile-friendly websites.

It’s the first time that Google has ever announced an update before its launch – WHY?

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

3 Components of Your Web Presence That Demand Your Attention

Three Unignorable  Components of a Sustainable Web Presence

Let’s face it, web marketing can be overwhelming, to say the least. There are 200+ ranking signals, and I personally have identified and promoted 600+ web marketing actions that make for an effective web presence.

Rather than focusing on those details, I help you take a look at the bigger picture in my latest article for Search Engine Land. There I list the “3 Components of a Sustainable Web Presence.” Of all the web marketing actions you could take, the most important ones fall into these three categories.  Find out what they are!

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....