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Web Marketing Trends to Watch in 2014

trends and direction of web marketing 2014If there is one constant in the web marketing industry, it’s change! There’s no doubt heading into the new year that search engines will tweak the way they rank the web, new social media platforms will surface, and Google will make changes to its products. What’s a web marketer to do? Stay on top of trends and use brains and experience to determine which trends are fads, which ones will stick and where those trends might lead in the future.

As members of the PPM Pit Crew, we’re constantly watching trends throughout the year to make strategic moves for the success of our clients. Here are some of the trends we’ll be watching as we start 2014 in the areas of SEO, content marketing, social media, PPC and analytics.Continue Reading


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Final Lap: Winning Web Marketing Reads–Dec. 2013

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap each month. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Overcoming Client Expectations of Impossible Results

Overcome Expectations of Impossible Results

Navigating unrealistic client expectations can be one of the most unpleasant things a web marketer deals with in their job. Even though many marketers complain that the client “just doesn’t get it,” often the problem lies with the marketer, not the client.

When clients engage in web marketing services, they often have three types of expectations: rankings, growth and involvement. In my latest post on Search Engine Land, How to Overcome Your Client’s Expectations of Impossible Results, I take a look at these three expectations, where they originated and how to overcome them.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Final Lap: Winning Web Marketing Reads–Nov. 15

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

SEO is a Partnership, Not a Solo Endeavor

SEO Requires Teamwork

Where do the lines of responsibility of SEOs and their clients fall? Is the SEO solely responsible for the success or failure of the SEO client? Is the client responsible for anything? Or is there reasonable argument that they both can be held responsible?

A couple years ago I wrote out an SEO’s Bill of Rights as well as an SEO Client’s Bill of Rights. Both articles are worth a read as they lay out some of the expectations that both SEOs and their clients should be able to agree to. But I wanted to extend that conversation a bit, especially in light of the recent news of an SEO company getting sued for lack of results and engaging in spammy practices.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Final Lap: Winning Web Marketing Reads for the Week Ending Nov. 1

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap each Friday. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article of the week to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Final Lap: Good Web Marketing Reads for the Week Ending Oct. 25

A Weekly Review of Web Marketing Articles
This week I come to you with geeky goodness for Halloween. Need a geeky and cheap Halloween costume for you or your kids? Uproxx has you covered with their list of 25 Geeky Homemade Halloween Costumes. If you’d like to plan a geek Halloween party, Geek Girl Chicago has 10 geeky Halloween theme ideas for you. Finally, if you haven’t carved your pumpkin yet, I think you need to consider creating a Cylon pumpkin.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Final Lap: Good Web Marketing Reads for the Week Ending Oct. 18

A Weekly Review of Web Marketing ArticlesI came across the coolest infographic of all time while surfing the web this week. It has nothing to do with the world of web marketing, but everything to do with the world of sci-fi. Titled “All Sci-Fi Spaceships Known to Man,” it features almost every sci-fi spaceship. It is missing some early sci-fi crafts, due to images of them not being readily available, but it’s pretty awesome nonetheless.

The mother ship of all spacecrafts has to be the Serenity from Firefly. It’s a smuggler’s ship with all kinds of places to hide (great for alter-egos like myself), and it even looks like a firefly. Deb’s favorite is the Battlestar Galactica. Why you ask? If you’ve never seen a huge ship jump into a planet’s atmosphere, you’re in for a treat. Which sci-fi spaceship is your favorite?Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Final Lap: Good Web Marketing Reads for the Week Ending Oct. 2

A Weekly Review of Web Marketing Articles

I’ve been a bit busy this week working on my stand-up comedy routine in the office. It seems the ratio of employees to headphones has reached a full 1:1. Not sure I understand why. I’m funny, right?

Anyhoo… my personal life somehow got in the way of the professional this week, and we all know that that means. It means I have to phone in this week’s final lap. Go ahead and insert your own thoughts below, accordingly.

[Snarky comment], [Star Trek], [Star Wars], [Firefly], [Battlestar Galactica], [clever pun]

That’s it for me. I’ve got some new stand-up to write. Speaking of, did you hear the one about the government that balances its budget and lives within its means? No? Yeah, me neither. Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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The ABC’s of Rapidly Growing Your Online Presence

This guest post was written by Nicholas Cardot from sitesketch101.com.

ABC's of Growing Your Online Presence

Imagine with me for a moment that an individual decides to create a blog on the topic of becoming a complete and utter failure at whatever you attempt in life. After a few months, or perhaps a year, this blog becomes wildly popular. This failure blog has tens of thousands of readers, hundreds of thousands in revenue, and more social media fans and followers than can be counted. Was this blog a raging success or a monumental failure for not accomplishing the very thing it set out to teach?

Although some in the world of art can get away with flinging paint at their canvas in random splotches, working toward success in the world of online business requires a bit more planning and work. Enter the three pillars, or the ABC’s, of online business: amazing content, brilliant design, and commanding influence. These principles provide a sweeping framework that will guide you as you plan and execute your online activities.
Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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