Salesman live by the mantra ABC (Always Be Closing), thanks in part to the movie, Glengarry Glen Ross.
I recently read a post, Evolving Sales from ‘Always Be Closing’ to ‘Always Be Helping,’ written by Aaron Aders. In the post Aaron proposes salesman and marketers should take the approach of being helpful in order to gain new clients, and to instill trust in existing ones. I wholeheartedly agree with his premise.
In fact, I felt the need to create a mantra for Link Builders (or whatever we’re calling it these days), because everyone needs their own mystical formula that inspires them to new levels of achievement. Right, Elves?