Velocitize your web marketing

Web Marketing Blog Post Archives

Marketing Category

Why You Should Create Optimized Landing Pages

Landing Pages

We all know that search engines look at the quality of a page as part of determining its relevance for a particular search. While search engines might use different algorithms for determining relevance for paid and organic results, the idea behind page quality is the same. The higher relevance a page has to the topic, the higher placement it will achieve.

We often think of PPC landing pages and optimized pages as being two separate pages altogether. But in many cases they can be one in the same. Landing pages need to be optimized, and optimized pages need to act as effective landing pages. The goal for both is the same: Get the sale!

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Do Visitor’s Know When You’re Open or Available?

Yes, We're Open

It may sound like a ridiculous thing to have to say, but far too many businesses continue to neglect this “obvious” thing: Display your hours of operation on your contact page.

Many of us now work in a 24/7 environment. People can email us or call and leave a voice mail at all hours. But even if that’s you, we all know there are better times to reach you than others. Let people know when those hours are.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Customize Your Blog Post URLs

permalinks

Did you know you can customize your URLs for each of your blog posts? No, I’m not just talking about adding “/blog” into your URL structure, but actually customizing the URL permalink.

In WordPress you can go into settings to set the default permalink structure. In the image above you can see that we set our permalink to “/emp/” followed by the post name. This is the start. But that post name itself is editable.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

How Do You Get Your Site Out of Penalty? Fix It!

Fix SEO Penalties

Over the past several years many businesses have found their sites hit with a Google penalty of some kind. Whether it be due to lousy content or crappy links, Google has made it clear that site’s that employ those tactics may see temporary success, but their time will come. And it did for a lot of websites out there. For these businesses, the question then becomes, how do you get your site out of a penalty?

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Keywords are Still Relevant. Ignore Those Who Say Otherwise.

Keyword Research

Recently, a lot of SEOs trying to sound relevant and cutting edge will tell you that keywords no longer matter. They believe that somehow, search engines are able to do a topical analysis of content without reading keywords, or that they are so advanced that you can say everything but the keyword you want to rank for and acheive a top search engine position.

Sigh.

While search engines are getting smarter about correlating related topical words, keywords still matter. A lot.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Is Your Website Fat Finger Friendly?

Fat Fingers

I mean no disrespect to anybody who has fat fingers. I think when it comes to mobile phones, if you’re over 5 years old, your fingers are considered fat. I’d recommend a finger workout but that might derail this post entirely.

If you’re going to go through the trouble of creating a mobile friendly site, make sure your links work for those actually using that device. Fingers are far less accurate than a mouse pointer. You don’t just get to point and click. On a mobile device it’s more like point and hope you click the right spot!

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....