Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force you out of bed before God gets up is forever behind you as you make that long-awaited jump to start your own online business. Your dream of financial freedom and peddling your own wares is almost as easy as point and click.
Almost. I might have left out a few details.
While the ease of starting a business online is great for life, liberty and the pursuit of sticking it to the man, it can also have its drawbacks. Just like starting a 100 mile sprint may be easy, finishing is another thing altogether. Every business must still follow basic business principles of success in order to attain a long and profitable life.