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Pole Position Marketing Category

Thank You to America’s Veterans

Happy Veteran's Day
Image Credit: DOGO News

Just a quick shout out to Americas veterans. Thank you for your service and sacrifice. Thank  you for defending our freedoms. Thank you for being willing to do the things we don’t. May God bless you and your families and bestow upon you blessings far greater than your sacrifice.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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It Really Is The Best Damn Web Marketing Checklist, Period!

It Really Is The Best Damn Web Marketing Checklist, Period!

The Best Damn Web Marketing Checklist, Period!

Whew! That was a lot more work than I ever imagined. If anyone ever told you that writing a book was REALLY tough, go ahead and slap them for me because that’s a drastic understatement. It’s hard. Very, very, very, very, very hard! And I might be understating that as well.

Kudos to all my now-fellow authors out there who have gone through this time and time again. You. Are. Amazing.

I started working on my book way back in 2007, only it wasn’t a book. It was a series of blog posts that I then compiled into a free PDF download. That checklist garnered around 10,000 downloads over the years. Last year I began the process of updating the checklist. As it did, my compilation of checklists grew from just over a dozen pages to over 200. I figured that was the stuff books were made of!

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Not Just Another “Merry Christmas” Post

Merry Christmas from Pole Position MarketingHow do you write a post about “the true meaning of Christmas” without sounding preachy? I don’t have a problem with Santa Claus, gift giving, the throwing out a “What I Want for Christmas” wish list. That’s all good fun. But I want to write something about the actual meaning of Christmas, without coming across like a televangelist barking at you from the TV screen looking for more money to pay for his hair transplant.

I want to write a post that you’ll want to read. This is the dilemma our team ran into when we brought up the idea to write a Christmas post. And it all started when we were trying to figure out how we can demonstrate our company ethos to those ouside our walls.Continue Reading


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Boost Inbound Leads with ‘Accelerate Your B.L.O.G.’ Seminar

2012 B.L.O.G. Seminar for Canton, Akron, Cleveland and Northeast OhioPole Position Marketing is on a quest! In partnership with the Canton/Stark Convention and Visitors’ Bureau and the Pro Football Hall of Fame, we want to help Northeast Ohio businesses and non-profits get on the fast track with one of today’s most valuable inbound marketing tools – the blog.

On Wednesday, September 12, Stoney deGeyter and the Pole Position Marketing Pit Crew will continue their Web Marketing Driver’s Ed series with Accelerate Your B.L.O.G., a full-day seminar designed for organizations that want to set up and manage a blog that generates leads over the long haul. The symposium will be held from 8:30 a.m. to 3 p.m. in the Hall of Fame’s new, state-of-the-art event center.

This seminar is ideal for small business owners, digital communication managers, corporate and agency PR and marketing pros, and social media coordinators!
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From the Rooftop: Pole Position Marketing Recognized by IABC Cleveland

Pole Position Marketing wins IABC award for communicationI know many people think web marketing is all about technology. But, at its heart, effective web marketing is about good communication and how it builds good relationships – between clients and agencies, between businesses and their customers, between brands and the people who believe in them.

Yesterday evening on the rooftop patio of downtown Cleveland’s Velvet Dog, the Pole Position Marketing team received the Company Spotlight Award for Small Business from the International Association of Business Communicators (IABC) Cleveland chapter. We were recognized by this global organization not for technical expertise (although that’s a big part of what we do), but for the quality of our communication and the value we strive to bring to our customers and our community.

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Search Ranking Crash Course, a One-day Web Marketing Seminar

Website rankings dead last? Not getting the website results your business needs? It’s time to get back in the race! Sign up for Pole Position Marketing’s Search Ranking Crash Course, a one-day Web marketing seminar built for speed, intensity and souped-up search engine rankings.

The event, which will include four separate sessions that can be purchased individually or as a full-day package (discount!), will be held:

Friday, April 27
8:30 a.m. to 3 p.m.
Gateway Event & Conference Center
North Canton, Ohio

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10 Great Link Building Tips Available in Our New (Free!) eBook

Link building how-to guide for beginners and advanced link buildersLink building how-to guide for beginners and advanced link builders
The Web is replete with blog posts and articles that talk about how important link building is, how it can boost your website’s search engine rankings and why you need to be doing it. However, few Web marketing pros offer helpful, practical how-to’s on link building. We decided to change that.Continue Reading


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Final Lap for Week of October 17

A Weekly Review of Web Marketing Articles

It’s time again for Pole Position Marketing’s Final Lap! Check out some of the great stuff our team The Pit Crew read during the week of October 17.

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Let’s Hear It for the Stark B2B Expo! We’re Stepping Out as Sponsors

When I tell Northeast Ohio friends and colleagues where I work, the response I often get is, “Pole Position Marketing? Never heard of it.” (Visibility: the challenge all small businesses must contend with, right?) When I respond, I’m not shy about saying what an awesome group of web marketing pros I’m part of. This month, we’ve decided it’s time to take that message – and our community support efforts – even farther!

On October 26 at Canton’s Cultural Center for the Arts, we’ll be sponsoring the Stark Business-to-Business Expo After Hours Networking event together with the Canton Charge, the Cleveland Cavalier’s new D-League team! The day-long expo, presented by the Canton Repository and the Canton Regional Chamber of Commerce, offers area businesses an opportunity to showcase their products and services while participating in valuable networking and educational sessions. If you own a business in Northeast Ohio, this is one event you won’t want to miss.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Upcoming Web Marketing Workshop: How to Integrate Search, Social Media and Content

How to Integrate SEO, Social Media and Content MarketingBecause we do business in the “do-it-yourself” capital of the world (yes, that would be the American Midwest), we’re offering a marketing training seminar on how to integrate search engine optimization (SEO), social media and content into a Web marketing plan. This half-day workshop will be held on Wednesday, November 16, from 8:30 a.m. to noon at the Gateway Event & Conference Center in North Canton, Ohio – just a short drive from Cleveland, Akron and Canton.

Our CEO Stoney deGeyter, a nationally recognized authority in search engine optimization (SEO) and online marketing, and I will be sharing strategies that you can immediately begin using to boost your website’s rankings, usability and conversions. Some of the topics we’ll delve into include:

  • The synergy between content, search engines and social media.
  • Destination search engine marketing (SEM) and the six building blocks of a destination website.
  • Creating content that impacts your audience, page rankings and conversions.
  • Title tags, meta descriptions and headings, oh my! A guide to wading through the technical stuff.
  • Why building quality links to your content matters.
  • How to establish social media goals and match them with appropriate tactics.
  • Recognizing the differences between social media sites and how to engage those who use them.
  • The definition of viral marketing and how to generate ideas that have the potential to spread.

The cost for the marketing training class is $149 per person and includes a continental breakfast, snacks and unlimited beverages throughout the event. Register by October 31 and receive early bird pricing of $99 per person. Seating is limited to ensure a small-group setting with opportunities for question-and-answer sessions.

Registration is available online at http://ppmkgtraining.eventbrite.com/.

For more information, contact Maria Paschen at Pole Position Marketing at 1.866.685.3374.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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