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It Really Is The Best Damn Web Marketing Checklist, Period!

It Really Is The Best Damn Web Marketing Checklist, Period!

The Best Damn Web Marketing Checklist, Period!

Whew! That was a lot more work than I ever imagined. If anyone ever told you that writing a book was REALLY tough, go ahead and slap them for me because that’s a drastic understatement. It’s hard. Very, very, very, very, very hard! And I might be understating that as well.

Kudos to all my now-fellow authors out there who have gone through this time and time again. You. Are. Amazing.

I started working on my book way back in 2007, only it wasn’t a book. It was a series of blog posts that I then compiled into a free PDF download. That checklist garnered around 10,000 downloads over the years. Last year I began the process of updating the checklist. As it did, my compilation of checklists grew from just over a dozen pages to over 200. I figured that was the stuff books were made of!

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Not Just Another “Merry Christmas” Post

Merry Christmas from Pole Position MarketingHow do you write a post about “the true meaning of Christmas” without sounding preachy? I don’t have a problem with Santa Claus, gift giving, the throwing out a “What I Want for Christmas” wish list. That’s all good fun. But I want to write something about the actual meaning of Christmas, without coming across like a televangelist barking at you from the TV screen looking for more money to pay for his hair transplant.

I want to write a post that you’ll want to read. This is the dilemma our team ran into when we brought up the idea to write a Christmas post. And it all started when we were trying to figure out how we can demonstrate our company ethos to those ouside our walls.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Final Lap: Good Reads for the Week Ending April 12

A Weekly Review of Web Marketing Articles

There’s always music playing in our office, and you never know what you’re going to hear. It could be a hair band from the ’80s, or you might hear Cher reminding you to “believe in life after love.” If you’re someone who likes to share what you’re listening to, you’re going to love this announcement about Twitter’s foray into the music sharing biz. According to this post on Wired, Twitter is set to launch a stand-alone music app that will allow users to find new music based on what their friends are listening to. Tweet away those playlists! Even when we’re not listening to music, we still like to sharegreat articles on SEO, link building and content creation.
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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

5 WordPress Settings Every New Blogger Should Know About

5 WordPress Settings You Need to KnowWordPress is a fantastic blogging platform that is pretty quick and easy to install. When you download the WordPress install, it comes with a five-minute install guide, which is pretty good for even for the less technically inclined.

But what happens after that? WordPress has a host of setting options and a variety of features. To the uninitiated, these can seem overwhelming to just simply confusing as to what each of these options does. This tutorial is designed to take you through the settings that matter most. I won’t go through each and every one, as some are self-explanatory and others don’t matter all that much. But those that do can make or break the success of your blog.
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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Final Lap: Good Reads for the Week Ending March 15

A Weekly Review of Web Marketing Articles

From Google’s announcement that it will close Google Reader in July—some people aren’t too happy—to nifty ways to optimize a PDF for search, we’ve read some great articles this week on analytics, SEO, link building and content marketing. Oh, and don’t be creepy when you network on social media channels.
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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

The Complete Guide to Mastering Domain Name and URL Structure

As a web marketer, we often start working on websites after the initial development stage. It stands to reason, right? You don’t need web marketing until after the website has been built. Until then, there is nothing to market! While this may sound logical, when it comes to building a website that can be properly marketed, that process must start far earlier than website rollout. In fact, web marketing starts before you even settle on your new business name!

Without setting the proper architectural structure, and specifically, choosing a domain name and making your URLs search engine friendly, you’re setting yourself up for a whole mess of problems later on. Getting out ahead of these can save you hundreds, if not thousands of dollars of development, not to mention the headache of fighting the search engines while making necessary changes.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Final Lap: Top Reads for Week Ending Feb. 8

A Weekly Review of Web Marketing Articles

We’re dying to see Daryl take down more walkers—and perhaps his long-lost brother Merle—on this Sunday’s mid-season opener of The Walking Dead. Oh how we’ve missed you and the gang, Rick! Even if you are a little off your rocker. But who wouldn’t be in a zombie apocalypse? Since we’ve waited this long for the showdown between Rick and the Governor, we decided to do some reading on SEO, link building and web analytics, and share what we’ve found with you. Oh, and if you have no idea who Daryl, Rick or what a “walker” is, or even if you do, check out this cable company ad spot.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Boost Inbound Leads with ‘Accelerate Your B.L.O.G.’ Seminar

2012 B.L.O.G. Seminar for Canton, Akron, Cleveland and Northeast OhioPole Position Marketing is on a quest! In partnership with the Canton/Stark Convention and Visitors’ Bureau and the Pro Football Hall of Fame, we want to help Northeast Ohio businesses and non-profits get on the fast track with one of today’s most valuable inbound marketing tools – the blog.

On Wednesday, September 12, Stoney deGeyter and the Pole Position Marketing Pit Crew will continue their Web Marketing Driver’s Ed series with Accelerate Your B.L.O.G., a full-day seminar designed for organizations that want to set up and manage a blog that generates leads over the long haul. The symposium will be held from 8:30 a.m. to 3 p.m. in the Hall of Fame’s new, state-of-the-art event center.

This seminar is ideal for small business owners, digital communication managers, corporate and agency PR and marketing pros, and social media coordinators!
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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.