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There’s always music playing in our office, and you never know what you’re going to hear. It could be a hair band from the ’80s, or you might hear Cher reminding you to “believe in life after love.” If you’re someone who likes to share what you’re listening to, you’re going to love this announcement about Twitter’s foray into the music sharing biz. According to this post on Wired, Twitter is set to launch a stand-alone music app that will allow users to find new music based on what their friends are listening to. Tweet away those playlists! Even when we’re not listening to music, we still like to share—great articles on SEO, link building and content creation.
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WordPress is a fantastic blogging platform that is pretty quick and easy to install. When you download the WordPress install, it comes with a five-minute install guide, which is pretty good for even for the less technically inclined.
But what happens after that? WordPress has a host of setting options and a variety of features. To the uninitiated, these can seem overwhelming to just simply confusing as to what each of these options does. This tutorial is designed to take you through the settings that matter most. I won’t go through each and every one, as some are self-explanatory and others don’t matter all that much. But those that do can make or break the success of your blog.
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From Google’s announcement that it will close Google Reader in July—some people aren’t too happy—to nifty ways to optimize a PDF for search, we’ve read some great articles this week on analytics, SEO, link building and content marketing. Oh, and don’t be creepy when you network on social media channels.
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From good SEO practices to determining ROI for link building, we’ve scoured the Internet to bring you some great articles to help you with your online marketing efforts. We like to read and we like to share—we’re just nice that way.
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As a web marketer, we often start working on websites after the initial development stage. It stands to reason, right? You don’t need web marketing until after the website has been built. Until then, there is nothing to market! While this may sound logical, when it comes to building a website that can be properly marketed, that process must start far earlier than website rollout. In fact, web marketing starts before you even settle on your new business name!
Without setting the proper architectural structure, and specifically, choosing a domain name and making your URLs search engine friendly, you’re setting yourself up for a whole mess of problems later on. Getting out ahead of these can save you hundreds, if not thousands of dollars of development, not to mention the headache of fighting the search engines while making necessary changes.
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We’re dying to see Daryl take down more walkers—and perhaps his long-lost brother Merle—on this Sunday’s mid-season opener of The Walking Dead. Oh how we’ve missed you and the gang, Rick! Even if you are a little off your rocker. But who wouldn’t be in a zombie apocalypse? Since we’ve waited this long for the showdown between Rick and the Governor, we decided to do some reading on SEO, link building and web analytics, and share what we’ve found with you. Oh, and if you have no idea who Daryl, Rick or what a “walker” is, or even if you do, check out this cable company ad spot.
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Lots of talk about the Super Bowl on the web this week, and whether you have a favorite team or you just watch it for the commercials, you might need a breather. Check out what we’ve been reading this week in the world of SEO, analytics and link building. Go team!
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Pole Position Marketing is on a quest! In partnership with the Canton/Stark Convention and Visitors’ Bureau and the Pro Football Hall of Fame, we want to help Northeast Ohio businesses and non-profits get on the fast track with one of today’s most valuable inbound marketing tools – the blog.
On Wednesday, September 12, Stoney deGeyter and the Pole Position Marketing Pit Crew will continue their Web Marketing Driver’s Ed series with Accelerate Your B.L.O.G., a full-day seminar designed for organizations that want to set up and manage a blog that generates leads over the long haul. The symposium will be held from 8:30 a.m. to 3 p.m. in the Hall of Fame’s new, state-of-the-art event center.
This seminar is ideal for small business owners, digital communication managers, corporate and agency PR and marketing pros, and social media coordinators!
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I know many people think web marketing is all about technology. But, at its heart, effective web marketing is about good communication and how it builds good relationships – between clients and agencies, between businesses and their customers, between brands and the people who believe in them.
Yesterday evening on the rooftop patio of downtown Cleveland’s Velvet Dog, the Pole Position Marketing team received the Company Spotlight Award for Small Business from the International Association of Business Communicators (IABC) Cleveland chapter. We were recognized by this global organization not for technical expertise (although that’s a big part of what we do), but for the quality of our communication and the value we strive to bring to our customers and our community.
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Website rankings dead last? Not getting the website results your business needs? It’s time to get back in the race! Sign up for Pole Position Marketing’s Search Ranking Crash Course, a one-day Web marketing seminar built for speed, intensity and souped-up search engine rankings.
The event, which will include four separate sessions that can be purchased individually or as a full-day package (discount!), will be held:
Friday, April 27
8:30 a.m. to 3 p.m.
Gateway Event & Conference Center
North Canton, Ohio
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