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In a post last week at Search Engine Guide, I identified where paid ads display on the different search networks. This time I thought I’d create a brief outline of what the ads themselves actually look like, and explain some of the basic ‘rules’ associated with each search network.
Have you ever speed dated? I’ve been married long enough that I’ve not ever had the opportunityneed to attend a speed dating meeting, yet I’ve seen it on TV. (wow I feel like I just almost made a bad quote, “I’m not a doctor, but I play one on TV.”)
Last Night I attended Charity Speed Networking as part of Small Business Marketing: Unleashed and it was FUN. Honestly, if I were single, I may seriously consider speed dating if I was looking for someone with common interests.
Back in the dark ages, long before Google entered the search market (and I used AOL shhhh, don’t tell), I found Dogpile.com and it instantly became my favorite engine. When Google entered the scene, I was horribly reluctant to leave my old friend Dogpile and the mascot Arfie. When teaching computer training classes to newbies, one of my favorite parts of teaching the “Introduction to the Internet” was introducing everyone to the meta search results that Dogpile returned.
As I said, I was reluctant to move on, but working in the IT industry it was pretty much mandatory, and I did eventually make the move. After some initial adjustment, I never went back. That is until recently. On Wednesday the AdWords Addict posted AdWords on Dogpile - Can You Spot Them? and I had to go check it out.
Last week Yahoo posted a blog about how using the negative keywords helps increase relevance. Where they did provide a list of steps, I thought I’d take that a bit further and outline the steps for each of the three major PPC providers.
Google AdWords
Quite often you will want to create a negative keyword list that applies to your entire campaign, rather than creating individual lists for each ad group. Google makes this easy by following these steps:
(Don't wait for the movie!)
E-Marketing Performance: Effective Strategies for Building, Optimizing & Marketing Your Website Online
