PPC Blog Posts from the Pole Position Marketing Team

Search Retargeting: Grow Search Marketing Beyond Search Engines

Oct

23

2012

In my last post, I talked about why people who search on your site keywords but don’t visit your website aren’t necessarily lost forever. It is possible to have a second chance to make your first impression by doing search retargeting and showing display ads to those users after they have searched. This is huge because, even if you rank first and/or have multiple listings (organic, PPC, shopping, etc.), only a small portion of those searchers make it to your site. This is a huge pool of prospects that you can re-engage.

PPC Final Lap for Week of October 15

Oct

16

2012

By Mike Fleming

Redeeming Customers that Bypassed Your Search Results

Sep

28

2012

By Mike Fleming

First, I’ll state the obvious… You do search engine marketing because 80% of web activity starts with a search. You know the more you can appear in front of your target audience based on the search query they perform, the more customers you will acquire (assuming your company and website do their jobs).

You also know the higher you rank for those search queries, the more you will show up, as searchers typically aren’t patient enough or don’t have the time to deep dive with search engine results. Even if you are the best solution out there, if you don’t show up until page 10, a searcher is more likely to settle for a “good enough” solution to avoid the work of finding the best solution (hopefully that’s you).

PPC Final Lap for Week of September 17

Sep

18

2012

By Mike Fleming

Check out some of the latest news in the world of PPC marketing that will affect your online business…

PPC Final Lap for Week of September 10

Sep

11

2012

By Mike Fleming

Check out some of the latest news and views in the world of PPC marketing that will affect your online business…

Why PPC Doesn’t Work for You

Aug

31

2012

By Mike Fleming

Many PPC beginners or business owners/executives that try and run their own PPC accounts enter into it with a fatal flaw in their thinking. It has to do with expectations. While PPC can be an immediate pay-off, that doesn’t mean it will be – or that it will be as much of a pay-off as you think it will be, at least at the start. This kind of thinking surely has claimed many a PPC account. When the inexperienced run their own campaigns and don’t see the results they expected, they often conclude that PPC doesn’t work or isn’t worth their time, etc.