A penguin and an experienced public relations pro have a lot in common. They know how to stay cool. They recognize when something smells fishy. And they both play an important role in getting a website to rank. Wait, what?
All annoying figures of speech aside, Google’s Penguin algorithm updates are having a ripple affect among websites that use negative site-ranking tactics, such as unnatural link building, keyword stuffing, cloaking and content spinning. Industry professionals who know how to create “mutually beneficial relationships between organizations and their publics” in a digital world have a distinct advantage.
In Penguin Demands Good PR, my recent guest post for 24-7PressRelease.com, I share reasons why a skillful PR campaign that includes influencer research, relationship building, well-crafted pitches, quality content and social media support will go a long way to improving search engine rankings in a Penguin (and Panda) world.