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Q and A Blog Post Archives

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Ask the Pit Crew: Which Social Networks Should I Choose for My Business?

Ask the Pole Position Marketing Pit CrewMembers of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro.

Have a question you’d like answered? Ask the pit crew!

This Week’s Question: 

I started a new business. Obviously, we’re using Facebook. I don’t have time to do a ton of social network sites, so I want to hit the best ones. Which ones should I choose?

Stoney deGeyter’s Answer from an SEO Perspective:

The short answer—and I always like giving the short answer before following it up with the long-winded version—is, whichever works the best for your business.

Yeah, I know. I hate answers like that, too, but in this case, it’s true. There really is no right or wrong one, other than making sure whichever one you choose is right for your business.Continue Reading


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Ask the Pit Crew: What Is the Best Way to Get Started with Google Analytics?

Ask the Pole Position Marketing Pit CrewMembers of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry expert.

Have a question you’d like answered? Ask the pit crew!

This Week’s Question: 

What is the best way to get started with Google Analytics? 

Stoney deGeyter’s Answer from an SEO Perspective:

People often correlate SEO with “getting rankings.” That’s part of it, but it’s not the whole story, or even the most essential part of the story. Top search engine rankings do not equal business success!

Let’s say you sell motorcycle batteries. You come to us and tell me you want to rank #1 for “batteries.” Let’s also assume you have the budget necessary to succeed in ranking for such a term.
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Ask the Pit Crew: I Have a Blog for My Business, But What Should I Be Writing About?

Ask the Pole Position Marketing Pit CrewIn our new Ask the Pit Crew series, members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry expert. Have a question you’d like answered? Email it to us!

This Week’s Question: I have a blog for my business, but what should I be writing about? 

Stoney deGeyter’s Answer from an SEO Perspective: 

Write about whatever it is that your audience is most interested in. A blog is a great informational tool, so use it to dispense information about your business, your products and services, how you do what you do, why you know what you know, tips and tutorials, and even steps on how your audience can also do what you do.
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Ask the Pit Crew: Why Do Crappy Sites Outrank Me?

Ask the Pole Position Marketing Pit CrewIn our new Ask the Pit Crew series, members of the Pole Position Marketing pit crew and a guest industry expert answer your web marketing questions from their unique perspectives. Have a question you’d like answered? Email it to us!

This Week’s Question: Why Do Crappy Sites Outrank Me?

Stoney deGeyter’s Answer from an SEO Perspective: 

As crappy as that site outranking you is, Google doesn’t know it’s crappy. In fact, Google thinks it’s a pretty good site. Of course, Google is not necessarily seeing the same things you are. You’re looking at how the site looks, maybe how poorly it reads. You might even be looking at some of the typical “optimization” factors that probably are not great either. But Google is looking at a lot of other things, and that “crappy” site is doing those things right.

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Marketing Q&A: What’s the difference between link building and social media?

Web marketing questions about SEO, PPC, link building, social media, content marketing

If social media is the darling Cinderella of the current marketing world, then link building might be the u___ (unrecognized?) stepsister. When I describe link building and its important role in creating a company’s Web presence (see SEOmoz’s What is Link Building? for a definition/details), most people furrow their brows and say, “Sounds like you’re talking about social media.” (Cinderella gets all the glory!)

So, we’d like to end, once and for all, this unnecessary cause of forehead wrinkles by tackling the FAQ: What’s the difference between link building and social media?
Stoney (@StoneyD): Link building and social media have a lot in common and, in many cases, share similar goals. I would say that pure link building is a sub-set of SEO. The goal is to get keyword rich links on external sites pointing to your keyword-optimized pages. There are a lot of link-building methods, several of which cross over into social media: building relationships, creating great, linkable content and broadcasting it to bring eyes (and links) to that content.

Social media is an outlet for link building, but it also has its own goals, one of which can be getting valuable links. But social media has concerns far greater than just getting links, and any social strategy that doesn’t look beyond links is bound to fail.Continue Reading


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Q&A: How Much Does Online Marketing Cost?

Web marketing questions about SEO, PPC, link building, social media, content marketingCompanies focus a great deal of attention on two things: ROI and the bottom line. Rightfully so. When you invest thousands of dollars and perhaps hundred of hours in a something you believe will help your business grow, you want – and deserve – to see some results. So, a question we often hear is:

How much does online marketing cost?

The response from our team comes at this tricky question in a variety of ways…

Stoney (@StoneyD): There is no one-size-fits all answer to that question. It’s kind of like asking, “How much does a house cost?” Or a car. Or surgery. Or ObamaCare. Well, not the last one because the others can actually have a defined costs. The better questions is, “How much ROI will I get for my investment?” While there is no “sticker price” that can be placed on that, it really is the bottom line question. Whether you’re paying $5,000 or $500,000 for online marketing, you need to make sure you will get a return. This comes back to making sure you trust your SEO. If you pay a lowball price then ROI can be very difficult to be achieved, especially if your competition is out investing you in SEO. You also don’t want to over-pay, either. If your SEO provides quality and gets results – and more importantly, gets ROI – then there is no such thing as overpaying. Bottom line is, you need to invest whatever is needed to grow profits and not a penny less.Continue Reading


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Q&A: With Online Marketing, Should I Start with SEO or PPC?

Web marketing questions about SEO, PPC, link building, social media, content marketingWhen it comes to Web marketing strategies, sometimes it’s difficult to know where to start. A question we hear often is:

Should I start marketing my website with search engine optimization (SEO) or pay-per-click (PPC)?

The response from our three in-house experts was unanimous! You need both. Here’s why…

Stoney (@StoneyD): While both SEO and PPC results are displayed on the same search results page, they operate very differently (and independently) from each other. PPC can be set up much quicker and get results sooner than SEO can. But don’t let that make you think you’ll “instantly” get ROI out of it. PPC takes optimization before profits are secure. SEO, on the other hand takes along longer to work. My suggestion is, if you can afford it, get started on PPC right away to start bringing in profits sooner. While the PPC campaign improves, be working on the optimization of your website, targeting keywords, building links, growing your social base and improving conversions.Continue Reading


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Website Architecture Questions Answered, Part VI

This is a continuation of the questions I was asked during a webinar presentation on website architecture. Before and during he presentation I was submitted over 70 question and each week I’ve been answering a handful of them. This article covers questions about WordPress, password protected pages, iframes, multiple paths to content, and filenames.


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Q&A with Max Speed: Domains, Redirects and 404’s. OMG.

I don’t know about you but I’m glad to be back to work after such a long weekend. I don’t do well over long weekends. Mostly because I’m extremely lazy and I end up sleeping about 12 hours every night. And that’s not including the morning, mid morning, noon, post-noon and early evening naps.

So I’m glad to be back to work. Back to a regular schedule of long work hours, few sleeping hours and a few minutes on the pool table a day. While they are not quite as awesome as my “real” family, if you have to be stuck with any group of people for nine to twelve hours a day, you could do worse than the Pole Position Marketing team. They’re good peeps.Continue Reading


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