Archive for the ‘Q and A’ Category

If social media is the darling Cinderella of the current marketing world, then link building might be the u___ (unrecognized?) stepsister. When I describe link building and its important role in creating a company’s Web presence (see SEOmoz’s What is Link Building? for a definition/details), most people furrow their brows and say, “Sounds like you’re talking about social media.” (Cinderella gets all the glory!)

So, we’d like to end, once and for all, this unnecessary cause of forehead wrinkles by tackling the FAQ: What’s the difference between link building and social media?
 

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Companies focus a great deal of attention on two things: ROI and the bottom line. Rightfully so. When you invest thousands of dollars and perhaps hundred of hours in a something you believe will help your business grow, you want – and deserve – to see some results. So, a question we often hear is:

How much does online marketing cost?

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When it comes to Web marketing strategies, sometimes it’s difficult to know where to start. A question we hear often is:

Should I start marketing my website with search engine optimization (SEO) or pay-per-click (PPC)?

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As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn’t pondered before. At least that’s my theory.

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This is a continuation of the questions I was asked during a webinar presentation on website architecture. Before and during he presentation I was submitted over 70 question and each week I’ve been answering a handful of them. This article covers questions about WordPress, password protected pages, iframes, multiple paths to content, and filenames.

I don’t know about you but I’m glad to be back to work after such a long weekend. I don’t do well over long weekends. Mostly because I’m extremely lazy and I end up sleeping about 12 hours every night. And that’s not including the morning, mid morning, noon, post-noon and early evening naps.

So I’m glad to be back to work. Back to a regular schedule of long work hours, few sleeping hours and a few minutes on the pool table a day. While they are not quite as awesome as my “real” family, if you have to be stuck with any group of people for nine to twelve hours a day, you could do worse than the Pole Position Marketing team. They’re good peeps.

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Let me apologize for last weeks Q&A session. I just simply wasn’t funny and I feel terrible about that. The problem is, these Q&As don’t leave much room for humor. Unless I make fun of someone and, well, I’m trying to get people to ask questions, not run away from me.

Which begs the question… where are all you question askers? I mean really, I know you’re out there, I can feel you lurking. Are you shy? Do you feel silly asking a question to someone that you’re just not sure is “real”. Hey, how do you think I feel? I have to deal with that every morning. Being in doubt of your own existence is quite frightening. But luckily I have myself to convince me that I am, in fact, real. I blog, therefore I am.

So fire away with the questions folks. And if you don’t know what to ask, go tell your friends that I’m here for them. I feel their pain. And here are this weeks answers to prove it:

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I’m back with another round of Q and A. I’d like to thank all none of you that took the time to submit the quality insightful questions below. If it weren’t for people like you, I’d be on the SEO Blogger’s A-List.

Has anyone been able to find any internet marketing or sales techniques/strategies that have worked for them?

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• Grip Your Readers With These 7 Knock-out Opening Sentences
• Five Common Paid Search Mistakes That Can Sink Your Campaign

I’ve been silent here on the (EMP) blog long enough. While Stoney requires all his employees to blog on a weekly basis I’ve been given no such authority. That’s all going to change. I’m tired of playing second fiddle. I’m sick of being the Ben Assflake in Matt Damon’s shadow. I’m sick and tired of being the direct to DVD sequel, panned by critics and relegated to the 2 for $11 bin at Wal-Mart.

Today I step out on my own and prove that I’m not just the side-kick that gets to say a few pithy lines for comedy relief. I’ve got a voice that wants to be heard… that needs to be heard… that you, my friend, want to hear! Am I overstating? Perhaps. But by the time you figure it all out I’ll have you wrapped around my little finger like a pig in a blanket.

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