Archive for the ‘Reno’ Category


Feb 9 2009

Who’s Kicking Your Tail?

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When was the last time you ran a search for your own, or your company name on Google? If you’re interested in how you rank amongst your peers, you might find it interesting to check it out. Do you monitor your reputation?

Searching a name as uncommon as Stoney deGeyter, you may not be surprised to find him in all of the top ten results, but each and every one of the top one hundred results are either articles Stoney has written himself or are about him. I stopped checking after page 10.

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Posted in Branding, Marketing, Pole Position Marketing, Reno, Search & Marketing

Jun 16 2008

What’s Wrong With This Picture?

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Friday I posted a snapshot of a billboard advertising an auto mall here in Reno (Fallon, actually). I wanted to solicit some comments to see if anybody else saw the same problem with this billboard as I did.

Fallon Auto Mall Billboard

Pretty much every comment noted that the guy with the cigarette was a problem, but only Chris of Westward Strategy explained why.

…they associated the sleazy car dealer with Fallon Auto Mall and not Kietzke or “Big City Motors” as their TV ads say. If I wasn’t a local and hadn’t seen their TV spots I would think that all the guys at Fallon Auto Mall look like him.

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Tags: Advertising, billboard, Marketing, Reno
Posted in Advertising, Reno