I remember the first day back at my sophomore year of college. It was the weekend before classes began, and the new students were moving into the dorms. There were cars and trucks all parked out along the street with students unloading furniture, bedding, clothes, and everything else a growing college kid needs to survive in the almost-real world.
I remember this day vividly because a bunch of us guys were scouting out the hot chicks, generously helping the new batch of coeds unload and unpack. Later that afternoon, when it was only us guys within ear shot, a buddy of mine claimed, “I got dibs on the red head.” I remember thinking, “Whatever, dude!” Nonetheless, everyone knew Jon had claimed Shannon and she was hands off until he said otherwise.
It wasn’t long before Jon and Shannon started dating, and a few years later they married and are still happily married today.
You Aren’t Special If You’re Last In Line
Dibs are a great thing. It makes us feel special. Like calling “shotgun” to get the front passenger seat, dibs allows us to lay claim to something we otherwise may not have been entitled to: the last piece of pizza, the larger bed, the first shower before all the hot water is gone, and the hot red head that needs a nice, strong college man to help her move into her dorm.… Continue Reading
If you have ever spent any amount of time doing keyword research you can walk away amazed (or even frustrated) about the sheer volume of ways people search for what is essentially the same thing. Take a single core term like “window cleaner” and you can get dozens, if not hundreds or thousands, of search terms all using those two keywords. This is what happens in the world of search. Someone starts with a basic concept, then continues to refine their search by adding qualifiers such as: homemade, recipes, magnetic, insurance, liability, vinyl, glass, streak free and “confessions of a” (that’s no joke) to help them find more sites that offer what they are looking for.
If you are in the window cleaning business, you can easily discount many of these qualifiers. But there will also be others in there that you most certainly will want to use to optimize your site for higher search engine rankings.
The question is, how do you target all of these qualifiers on your window cleaner web page? The simple answer is: you can’t. Nor should you want to.
Whatever keyword you are researching, the mass of keyword phrase + qualifiers can make you a bit overwhelmed. How do you target so many keywords without mucking up the site? One solution is to look at your keywords from a Research, Shop, Buy lens. Separate them based on visitor intent.
… Continue Reading