Archive for the ‘Search & Marketing’ Category

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That’s right, Stoney and I are taking off again for yet another conference. We’ll be going to Small Business Marketing Unleashed, this time in Columbus, Ohio.

The conference officially runs Monday and Tuesday, September 22nd and 23rd, 2008. Monday will have a full schedule of general sessions and a networking dinner, leaving Tuesday open for actual workshops where attendees will be able to apply the information they learned during the sessions the day before.

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I forgot to post this earlier this month. Here is my book reading list from July and August.

• The Wisdom of Crowds, James Surowiecki
• The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!, Al Ries & Jack Trout
• The Appeal, John Grisham
• Men Are from Mars, Women Are from Venus: The Classic Guide to Understanding the Opposite Sex, John Gray
• The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less, Mark Joyner
• Marketing and Advertising Using Google: Targeting Your Advertising to the Right Audience (PDF), Google
• The 100 Absolutely Unbreakable Laws of Business Success, Brian Tracy
• Talent Is Never Enough: Discover the Choices That Will Take You Beyond Your Talent, John Maxwell
• The Day I Died, Steve Sjogren
• Shadow of Power: A Paul Madriani Novel (Paul Madriani Novels), Steve Martini
• The 7 Habits of Highly Effective People, Stephen R. Covey
• The 5 Paths to Persuasion: The Art of Selling Your Message, Robert Miller and Gary Williams

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Yesterday while I was running errands I stopped by the FedEx Kinko’s store. On the window was a large sign stating that “FedEx Kinko’s is now FedEx Office”.

Rebranding is tough. FedEx was smart in keeping the Kinko’s name when they bought them out. It made sense since Kinko’s already had an established brand that people recognized. But now FedEx is dropping the Kinko’s name for “Office?” I just don’t get that.

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This is it folks, today is the final day to get the early bird, er um… dog? discount for Small Business Marketing Unleashed. In case you’ve haven’t heard, Unleashed is about the most amazing small business marketing conference you can attend. But don’t just take my word for it, check out what others have said about it.

This time it’ll be held in Columbus, Ohio, September 22nd and 23rd, 2008. I’ll be presenting on the topic of Website Architecture and will follow that with an on-page SEO workshop. Added to that I’ll be giving a short presentation on Destination Search Engine Marketing.

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You wouldn’t know it by looking at my post activity, but for the past two weeks (prior to Monday) I hadn’t written a single post. I was sick, see, and really just didn’t have the energy, to sit down and try to write anything. Like I said, you wouldn’t know it because I typically write all my posts one to two weeks in advance before publishing. So while I didn’t write anything new, I was able to publish what I had already written.

I have to say that I really enjoyed my “time off.” I spend a good three ours a day writing and editing posts. That translates to a week a month dedicated to the education of our readers. Of course, now that I have to get back to having a stack of posts ready to go in case I’m sick again, I’m doing double duty.

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