When you’re looking for a quality SEO company to work with, it’s smart to go through a vetting process for each one. One of the things people often look for is some kind of guarantee on the work being done. It makes sense. If we buy a TV, we want to know if we can return it if it’s defective. If we hire a plumber to fix our sink, we want a guarantee that the sink will work.
SEO doesn’t fall into the same kind of categories as products or services that can easily be backed up with a you’ll-get-exactly-what-you-want guarantee. We are not a product that should perform for a certain amount of time before breaking. It is not handiwork that relies solely on the skill of the person performing the task.
Yes, SEO does require a lot of skill, just like many professions do. But asking an SEO to guarantee their work is like asking a lawyer to guarantee you’ll win the case, a doctor to guarantee you’ll get well, or an advertiser to guarantee the ad campaign they created will bring in X amount of new business. Those things cannot be guaranteed because they rely on factors outside of the skill of the person performing the work.Continue Reading