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Questions Every Web Developer Should Ask

businessman checking off a listWhen it comes to websites, there’s a history of disconnect between SEOs and web developers. An SEO is concerned with optimizing usability and site structure. A web developer is concerned with function of code and site design. In order for a website to perform at its greatest potential, the two disciplines must make nice and work together. If the two can work in tandem from conception through the launch of a site, a lot of time and energy can be spared from reworking what has already been done.

To help this process go as smoothly as possible, I’ve created a list of questions in my latest Search Engine Land post, 100+ Questions You Must Ask When Developing A Web Site.


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Final Lap: Winning Web Marketing Reads–May 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


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Using Social Media For Getting Leads

lead generationFact: Social media is time consuming.

If you knew you could generate solid leads for your business by using social media, would it be worth the time and financial investment? When growing your sales through social, it’s helpful to consider which channels to target as well as develop a strategy for your content, engagement and promotion that aligns with your overall marketing goals.

Effectively promoting quality content, and thoughtfully engaging with your followers and targeted influencers, is more important than being on every social platform. Pick the networks where your audience is most active and implement your strategy. For more tips on growing sales and achieving your business goals through social media, read this post I contributed to on Marketo.


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Types of Keywords to Avoid

Keywords to Avoid I understand. You have a reason for going after specific keywords. However, targeting certain types of keywords is a waste of time and effort. Why? They won’t perform as expected. Sure, they might bring traffic to your site, but they likely won’t increase conversions.

But, what types of keywords should you avoid? Find out in my latest post on Search Engine Journal, Lessons in Keyword Stupidity.


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Final Lap: Winning Web Marketing Reads–April 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


Download The Best Damn Web Marketing Checklist

Yeah, But… You Don’t Guarantee Your SEO

Yeah, But... It's time to bring your business up to speed

When you’re looking for a quality SEO company to work with, it’s smart to go through a vetting process for each one. One of the things people often look for is some kind of guarantee on the work being done. It makes sense. If we buy a TV, we want to know if we can return it if it’s defective. If we hire a plumber to fix our sink, we want a guarantee that the sink will work.

SEO doesn’t fall into the same kind of categories as products or services that can easily be backed up with a you’ll-get-exactly-what-you-want guarantee. We are not a product that should perform for a certain amount of time before breaking. It is not handiwork that relies solely on the skill of the person performing the task.

Yes, SEO does require a lot of skill, just like many professions do. But asking an SEO to guarantee their work is like asking a lawyer to guarantee you’ll win the case, a doctor to guarantee you’ll get well, or an advertiser to guarantee the ad campaign they created will bring in X amount of new business. Those things cannot be guaranteed because they rely on factors outside of the skill of the person performing the work.Continue Reading


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“It’s All About the Visitors,” Is All But a Big Fat Freaking Lie

fingers crossed

Google talks about focusing your site only on visitors, then requires us to do things that don’t directly benefit them. [tweet]

While the SEO community is busy manipulating websites to outperform more worthy sites to rank in Google, Google has spent the last 15+ years tweaking their algorithm to prevent these dastardly manipulations from corrupting their search results.

At least that’s how some people view the work SEOs perform.

Much of the web marketing community would disagree with my opening statement, as do I, but it persists due to a lot of so-called “SEO” providers out there looking for a quick buck at the expense of their unsuspecting clients. Although that statement does seem to be what Google often thinks of our industry as a whole as well.

Google talks a lot about focusing your site on your visitors and not doing things to the site specifically for search engine rankings. Then they ask require us to do things to our website that neither benefits our visitors, nor benefits the website.Continue Reading


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Ask the Pit Crew: Why Aren’t People Buying on My Site?

Ask the Pole Position Marketing Pit CrewMembers of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro.

Have a question you’d like answered?Ask the pit crew!

This Week’s Question:

Why aren’t people buying my stuff when they come to my site?

Stoney deGeyter’s Answer from an SEO Perspective:

Oooh, now that’s a loaded question.

Ok, let’s assume that your stuff isn’t totally craptastic and that you are, in fact, selling high quality products or services. Let’s also assume that you’re competitive on pricing, guarantees, shipping policies, etc.

So what does that leave?

Two things: 1) your site just isn’t that usable or 2) you have no real credibility. If you want to get sales, both must be improved.

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Final Lap: Good Reads for the Week Ending July 12

A Weekly Review of Web Marketing Articles

Are you a closet Trekkie that likes or belongs to one of the Star Trek dating pages or groups on Facebook? Or, do you like or belong to any group on Facebook that you might not want your friends and family to find out about? If so, you might want to read up on Facebook Graph Search which rolled out earlier this week and change your privacy settings. I wouldn’t be embarrassed about my love affair with Star Trek or Battlestar Galactica, but there are a few other things I’d like to keep to myself. :)

Here are this week’s good reads…
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Ask the Pit Crew: Why Do Crappy Sites Outrank Me?

Ask the Pole Position Marketing Pit CrewIn our new Ask the Pit Crew series, members of the Pole Position Marketing pit crew and a guest industry expert answer your web marketing questions from their unique perspectives. Have a question you’d like answered? Email it to us!

This Week’s Question: Why Do Crappy Sites Outrank Me?

Stoney deGeyter’s Answer from an SEO Perspective: 

As crappy as that site outranking you is, Google doesn’t know it’s crappy. In fact, Google thinks it’s a pretty good site. Of course, Google is not necessarily seeing the same things you are. You’re looking at how the site looks, maybe how poorly it reads. You might even be looking at some of the typical “optimization” factors that probably are not great either. But Google is looking at a lot of other things, and that “crappy” site is doing those things right.

Continue Reading


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