Archive for the ‘Search & Marketing’ Category

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Monday I was interviewed by Jennifer Evans Laycock and Ross Dunn on Webmaster Radio. Aside from me talking over Ross quite a bit I think it all went well.

The topic of the show is SEO 101 so Jennifer and Ross asked me about my SEMMY winning article, Best Damn Webmarketing Checklist, Period. We talked a bit about things we look for first when optimizing and what might be most important in terms of architecture and usability.

You can listen to the SEO 101 Interview here.

When was the last time you ran a search for your own, or your company name on Google? If you’re interested in how you rank amongst your peers, you might find it interesting to check it out. Do you monitor your reputation?

Searching a name as uncommon as Stoney deGeyter, you may not be surprised to find him in all of the top ten results, but each and every one of the top one hundred results are either articles Stoney has written himself or are about him. I stopped checking after page 10.

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New to Twitter? Looking for some ways to get more out of your Twitter experience? For a while now, I’ve been putting together a list of helpful tools and resources for Twitter. I don’t claim to be an expert on Twitter, but I know a thing or two, and I found each of these pretty useful and/or interesting. Hopefully you’ll find something useful on this list.

Before we get started with all the resources, I thought I’d include some of the basics on Twitter for anyone who’s new to it.

Twitter Basics Click here to keep learning

Google show’s a slight decline to the benefit of Yahoo and MSN. It would be nice to see if this trend can be sustained, but I suspect it won’t.

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Over the last few months I’ve become a convert to Google. I’ve always used Google as my primary search engine but only recently have I started using a few other Google products such as Gmail, calendar and documents. I’m a fan.

But when it comes to search, I’m fed up with Google’s dominance. We could use a little competition in search.

Of course, it’s really not Google’s fault that they run between 50-70% market share, depending on who you ask. It’s really the fault of all of us searchers. We use Google because we like the results. We don’t use Yahoo or MSN because for whatever reason we feel the results are inferior.

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I attended ion Interactive’s “Extreme Makeover: Landing Page” series this week. On Wednesday landing pages for lead generation were addressed, then today landing pages for transactions were covered. I found both of these webinars provided good information, however I felt they weren’t much different from each other. The advantage for attending both was that I was able to see/view more examples.

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Since movies can wait 10 or 20 years to produce a sequel, I thought that it wouldn’t be so out of sorts writing a sequel to a post from 2002. Back then, Google was the rising star, there was a lot more competition in search and GoTo dominated the PPC market. Only a few things have changed since then.

Six years ago I wrote a post about what I wanted from Christmas from the search engines. I thought it would be a good time to revisit what I asked for back then, whether it happened or not, whether I really wanted it (20/20 hind site) and perhaps ask for a few new things.

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Over the previous weeks I have made a deliberate point of talking about how important it is to use Keyword negatives to save money in your paid ad campaigns. I thought I would put together a quick lists of these top ten ways for saving money.

Let’s keep it really simple, counting down from #10:

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The Pole Position Marketing Team was off to Las Vegas last week for Webmasterworld’s PubCon conference. After last years experience of coming home with my brain on overload, I was prepared for an equally fulfilling week.

This year PubCon went really crazy with sessions, running a keynote and 4 sessions each day. And, to cram in even more information, there were six tracks to chose from! Doing the math, that’s 31 topics to choose from in one day. Truly something for everyone. With so much going on, it wasn’t possible to live blog or even create a wrap up at the end of the day. Thus I am pulling my wrap up together for the entire week in one post.

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Next week I’ll be headed out to speak at two different conferences. The first is Learn About Web in Kennewick, Washington, and the second is WebmasterWorld’s PubCon in Las Vegas, NV.

Learn About Web

This is a full-day conference for the price of a two-hour webinar! Speakers include Jennifer Laycock, Mack Collier, and Matt McGee, along with myself. It’s focused is on giving small business leaders the information technology they need to promote their businesses successfully on the web.

I’ll be giving my presentation on Website Architecture, that I’ve presented twice now for SBMU. Or rather I’ll be presenting two of it’s three parts. Gotta leave time for Q&A! Other topics include Local Search, Blogging for Business, Web Security and User Interface Design. We’ll also have the pleasure of hearing a Keynote address by Jennifer Laycock.

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