Archive for the ‘Search & Marketing’ Category
Nov 29 2011
Keyword research is important to online marketing efforts. But even more important than that is the keywords you select for your SEO and PPC efforts. Of course, you cannot select what you have not researched, but finding keywords generally isn’t the problem. There are tons of keyword tools available that will help you do that.
The question is, what do you do with your keyword lists once you’ve compiled them?
Just as there is no shortage of good keyword tools, there is also no shortage of metrics that you can use to determine the value of any given keyword. A few that tend to top our keyword selections lists are:
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Tags: keyword optimization, keyword phrases, keyword usage
Posted in Keyword Research, PPC, Search & Marketing, Search Tools and Resources, SEO
Nov 22 2011
In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer!
There is a reason people build businesses in cities surrounded by people, rather than in a desert surrounded by cactus! You need people to market to, and you need customers coming in your door. The success of your business relies on how well you market your product or service first, and second by how well you deliver it. Very few businesses survive on word of mouth alone. But what many small business owners fail to realize is that while marketing is everything, everything you do is marketing!
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Tags: Business Principles, websites
Posted in Business Principles, Marketing, Search & Marketing, Site Management, Small Business Answers, Usability
Nov 15 2011
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another.
But things might not always be as they appear. While it’s never a bad thing to grow in profits, ROI or a growing customer base, you may actually be paying good money to lose great customers.
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Tags: customer service, customers
Posted in Business Principles, Marketing, Search & Marketing, SEO, Site Management, Small Business Answers, Usability, Web Design
Nov 8 2011
Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force you out of bed before God gets up is forever behind you as you make that long-awaited jump to start your own online business. Your dream of financial freedom and peddling your own wares is almost as easy as point and click.
Almost. I might have left out a few details.
While the ease of starting a business online is great for life, liberty and the pursuit of sticking it to the man, it can also have its drawbacks. Just like starting a 100 mile sprint may be easy, finishing is another thing altogether. Every business must still follow basic business principles of success in order to attain a long and profitable life.
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Tags: competition, online business, small business
Posted in Marketing, Marketshare, Search & Marketing, SEO, Small Business Answers
Nov 5 2011

Final Lap time again! Check out some of the great stuff our team The Pit Crew read during the week of October 24.
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Tags: reading
Posted in Final Lap, Search & Marketing, SEO, Social Media, Team Reading
Nov 3 2011
Designing a great looking website is good. Putting it on a strong information architecture is better.
Rolling out a newly optimized website is good. Checking it first is better.
Investing in SEO is good. Investing in ROI is better.
Optimizing your e-commerce site is good. Using optimized concantenation schema is better.
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Tags: information architecture, Keyword Research, optimization, ROI, SEO
Posted in Search & Marketing, SEO, Site Management
Oct 31 2011

If social media is the darling Cinderella of the current marketing world, then link building might be the u___ (unrecognized?) stepsister. When I describe link building and its important role in creating a company’s Web presence (see SEOmoz’s What is Link Building? for a definition/details), most people furrow their brows and say, “Sounds like you’re talking about social media.” (Cinderella gets all the glory!)
So, we’d like to end, once and for all, this unnecessary cause of forehead wrinkles by tackling the FAQ: What’s the difference between link building and social media?
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Tags: Link Building, linking, links, Q and A, quality links, Social Media
Posted in Link Building, Marketing, Q and A, Search & Marketing, SEO, Social Media
Oct 29 2011

Final Lap time again! Check out some of the great stuff our team The Pit Crew read during the week of October 24.
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Posted in Final Lap, PPC, Search & Marketing, Small Business Answers, Social Media, Team Reading
Oct 25 2011
There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about their query, they move into shopping and buying modes that hopefully lead them to a satisfied purchase.
In each phase of this cycle, the searcher is typing in a unique set or words or phrases. Each search is designed to provide more relevant information than the last. As the searcher learns, the search phrases reflect what they know and what new information they need.
There is value in building a website that provides information to each of these searchers, but the value in each isn’t the same. By understanding the full marketing value and potential of your website, you can build an effective sales funnel that provides each and every visitor the information they need to make the decision you are hoping for.
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Tags: conversion, customer service, sales
Posted in Business Principles, Content Marketing, Marketing, Search & Marketing, Site Management, Social Media, Usability, Web Design
Oct 21 2011

It’s time again for Pole Position Marketing’s Final Lap! Check out some of the great stuff our team The Pit Crew read during the week of October 17.
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Tags: content curation, content marketing, Link Building, PPC, SEO, Social Media
Posted in Final Lap, Pole Position Marketing, Search & Marketing, Team Reading