Archive for the ‘Search Tools and Resources’ Category

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Our fearless leader and CEO of Pole Position Marketing, Stoney deGeyter, is teaching a class at Truckee Meadows Community College (TMCC) here in Reno, Nevada. Launched in 1998, PPM is Reno’s leading search engine optimization and website marketing firm. For nearly a decade, Stoney has provided local and global business owners increased website visibility, top search engine rankings, and boosted online conversions.
Registration has begun for “Website Marketing Performance Strategies,” an intensive 12-hour course, taught in four three-hour segments, covering all facets of online marketing including:

• Building a Search Engine friendly website
• In depth keyword research
• Understanding a Search Engine
• On- and off-page search engine optimization (aka SEO)
• Google AdWords and Pay-Per-Click campaigns
• Link building strategies
• Tracking your traffic and understanding stats

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Google’s databases are estimated to contain over 20 billion objects. This includes everything from web pages to text files, pdf’s, spreadsheets, etc. Everything that has been found by Googlebot, while traversing the Internet Link Graph.

As you can imagine there are all sorts of treasures hidden within this massive data pile. The trick is formulating effective queries that will deliver the goods. I call this Google-Mining and below you will find some of my best tools for striking gold.

A Word of Caution: As well-intentioned as Googlebot is, sometimes it indexes information that was not intended for public perusal. Please respect other’s privacy and digital property! Don’t save or even view any data that is obviously intended to be private. This includes media objects, personal files, business data, etc.

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An article over at New Scientist covers NASA’s solution to the overwhelming amount of atmosphere and climate data that they have been receiving due to an advanced monitoring system which they have deployed. The article describes NASA as being swamped by Terabytes of data streaming in daily from the Earth Observing System.
The solution is a simple piece of software that makes the data viewable and navigable through the user-friendly Google Earth interface.

According to NASA, the integrated solution named iEarth, will be available for use by anyone in April.

I thought it might be interesting if I share some of my most treasured and frequently used web-based SEO tools. If you find something useful to you; return the favor and post one of your favorite webmaster/SEO related tools.

Text Analysis Tools:

• Web Vocabulary Profiler: An awesome text disambiguation suite.
• Textalyser: An old favorite for quick and easy text stats.

Search Tweaked: Click here to keep learning

Just a quick post… Our CodeMonitor tool was mentioned in a PubCon session. If you’re looking for CodeMonitor you’ll find it on the right under “Web Tools”; but here’s a quick link: http://polepositionweb.com/roi/codemonitor/

Are you worried about internet privacy? I’m not so much (yet) but I know many are. Well, here’s a clever way to to keep “The Man” (in this case your favorite search engine) from tracking your searches.

[quote]In the past, the only way to prevent this association was to routinely clear the cookies from your browser. Lost in the Crowd takes a different approach: automatically and over time placing a number of random queries through the search engines you use from your actual tracking cookie. What searches did you care about versus those that were just made up? There’s no way for the search engine, or anyone else, to tell.[/quote]

Now, get lost!

RSS feeds have made it easy to monitor and track news stories, blog posts and certain websites for important updates. But not every site has an RSS feed that you can track, nor does every change made constitute an RSS update.

In the world of online marketing, tracking changes to competitor, client and industry related websites can not only help you stay current on important issues, but can also help you gather additional competitive intelligence data simply and easily. RSS is great, but its not everywhere. For tracking what you can’t with RSS, we have developed the CodeMonitor Page Tracking tool.

While your reasons for wanting to track pages may vary, here are a few common reasons that don’t always lend themselves to RSS.

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I finally got the full results in the mail for the online marketing class I taught at our local community college. I was graded on a scale of 1-5 with 1 being “strongly disagree” to 5 being “strongly agree”.

Shows knowledge of this subject
average: 5.0

OK, so at least I know what I’m talking about. Though I have to admit that it’s not often hard to convey superior knowledge to a group of people who know little to nothing about a particular topic. It’s more important that they actually learn something!

Is well-prepared
average: 3.75

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Yes, you heard it, there will be a new Search Engine Marketing magazine coming out in May and will be a quarterly publication.

“Their first issue will hold about 40 pages, and would be the first magazine devoted solely to search marketing. Publisher Boris Mordkovich commented that, ‘The goal of the magazine is to bring all of the information that’s floating out there to end-users that need it to improve their advertising campaigns in a simple yet effective way.’ “

If you want to receive 4 free issues (a year’s subscription) of this (hopefully) awesome magazine, just go to the homepage at Searchmarketingstandard.com and fill out the short form.

The E-Marketing Performance e-book has finally arrived!

E-Marketing Performance: Effective Strategies for Building Optimizing and Marketing Your Website Online

Go beyond search engine optimization and learn how to get maximum performance from your website starting from the ground up. Search engine optimization, while important, is only one component to increasing your web site’s exposure on the Internet. Learn how to incorporate your SEO campaign into a much broader e-marketing campaign designed to transform your site into a high-performance marketing machine.

Buy the E-Marketing Performance E-Book for only $97 today.

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