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Author’s Note: Starting up a new business website can seem like a daunting task. SEO Consultant Sanket Patel offers some secret weapons any new business owner needs to have in their startup arsenal to make their company successful.
Starting any business has always been an interesting and exciting thing, and many goals can compete for your attention. The main thing is to prepare yourself for starting your business and running it successfully. You’re spending time and money to get things done, and there are many tools and tactics that can take you straight away into the game of core business development.
There are plenty of common myths surrounding startups, including PR and content marketing. In this post, we will cover how B2B companies get leads based on their blog. We’ll also provide more insights with eye-catching examples that will surely attract readers.
Content Marketing and PR Go Hand In Hand
A content marketing strategy includes more than just blogging. It’s an authoritative weapon for simplifying the connections between companies and end users. It plays an initial role in the transactions and sales that impact your business’s bottom line.
Effective content will always provide added advantage for your business. Content also includes support with the proper distribution. Public relations is a way to open your brand in the marketplace. If you run your business campaign with the combination of PR + Content, then you surely reach your business goals at the end, in terms of ROI.
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There are a lot of blogging platforms out there. A lot! Blogging is a powerful medium for communication, relationship building and social media strategy, so it makes sense that there are many platform options to choose from. While most blogging platforms will work for most bloggers on a pretty basic level, jumping on the first blogging platform you run across may be bad for your long-term blogging strategy.
And if you don’t have a long-term blogging strategy today, you might have one tomorrow and find out the blogging you did yesterday wasn’t on a platform compatible for the future. So think ahead and try to keep up.
Five Important Blogging Platform Questions
Most of the blogging platforms out there are pretty similar with some minor variations. But there are a few key things that you need to pay attention to in order to ensure you’re using a platform that works for your long-term goals.
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Many thanks to Suzanne Arthur, owner of start-cleaning-business.com, for this helpful guest blog post.
Getting into business is like buying a car. Making assumptions about how it runs can steer you wrong. When choosing a name for your start-up, for example, you’ll want to consider how it works online, as well as how it represents your business. Likewise, think about the best ways to use the significant reach of social media websites so they enhance your web marketing plan, not replace it. And what about your call to action? Even if you have the finest gizmo in the universe (and undoubtedly you do), your website visitor won’t likely buy your product or service if they aren’t darn sure what’s in it for them.
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Every once in a while my company comes across a web marketing prospect looking for SEO, link building and social media services to get their uber-competitive keywords ranked #1 on Google. And then the bomb drops – their budget is a whopping $500! Whenever I come across these people who want so much for so little I want to wave my magic wand, click my heals together and rub the magic lamp sitting on my desk so that I can wish for an intravenous injection of whatever kool-aid they’ve been drinking.
Good SEO isn’t cheap, but that doesn’t mean it has to be expensive, either. Getting a quality SEO campaign isn’t so much about cost as it is about the value that the SEO campaign brings to the site. If the SEO campaign is profitable, then it really doesn’t matter how much it costs. Heck, if someone could promise me $5 in return for every $1 I spend, I’d mortgage my house, my car and even my brother to pull together every bit of cash I have. Unfortunately, I’ve already mortgaged my brother, and even the best SEOs cannot make such guarantees!
But that doesn’t mean SEO isn’t profitable. Done right, it is. In fact, SEO is one of the least expensive forms of marketing out there. Why so many website owners still refuse to invest as heavily in SEO as they do other marketing, I’ll never know.
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Pole Position Marketing is on a quest! In partnership with the Canton/Stark Convention and Visitors’ Bureau and the Pro Football Hall of Fame, we want to help Northeast Ohio businesses and non-profits get on the fast track with one of today’s most valuable inbound marketing tools – the blog.
On Wednesday, September 12, Stoney deGeyter and the Pole Position Marketing Pit Crew will continue their Web Marketing Driver’s Ed series with Accelerate Your B.L.O.G., a full-day seminar designed for organizations that want to set up and manage a blog that generates leads over the long haul. The symposium will be held from 8:30 a.m. to 3 p.m. in the Hall of Fame’s new, state-of-the-art event center.
This seminar is ideal for small business owners, digital communication managers, corporate and agency PR and marketing pros, and social media coordinators!
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While perusing LinkedIn Answers recently, I came across this discussion about whether or not content as a marketing strategy can weather tempestuous fiscal times.
“Economies around the world are stalling and US jobs reports have been low for a few months running. If recession returns to the US economy, will content marketing turn out to be a nice-to-have and easy-to-cut business strategy or is it essential to help a business weather the storm?”
The answer to growing a business during financial tempests has never been to stop marketing. It’s almost a cliché to say studies show that companies should continue to market themselves despite a downturn to stay ahead of the competition. If that’s true, then which strategies are cost-efficient and productive and which are “easy to cut”?
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Since the Bible is the best selling book of all time, I figured I might be able to find some indispensable wisdom for the Internet age. Who knew the Bible could provide us with sage advice for SEO and Internet marketing!
Each book of the Bible has an overarching historical theme. These themes can be applied to our online marketing and SEO campaigns. While the Bible doesn’t quite give us specific SEO strategies (who’d follow them anyway?), we can look at some general principles to help guide our online marketing efforts.
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Those of us in the SEO industry operate by some pretty simple principles. We’re in business to help clients succeed. Success can mean many things, but, to most businesses, every lost ranking position looks like lost business! As SEOs, SEMs, link builders and inbound marketers, it’s important to be successful – not just for our own sake, but also for the companies we work for.
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The number one key to your business growth is crafting a message that speaks to your audience. Having the right message builds up your strengths and helps you overcome any deficiencies you might have.
McDonald’s doesn’t make the best hamburgers in the world, but they do have a great bit of messaging that speaks to their target audience. It’s that message, not the hamburgers, that makes Micky D’s the number one fast food restaurant in America.
While substance is important in order to have a great message, the message itself helps establish the perception of your substance. Much to my chagrin, my kids would rather go to McDonald’s over Burger King or Wendy’s. They don’t love the food as much as the box the food comes in, and not even close to as much as that toy inside the box.
McDonald’s has the right message for my kids. But I’m the wrong audience for that message, though I’m a sucker at giving my kids a fast-food treat of their choice! So, McDonald’s has a different message for me. Primarily, it’s a message to give my kids a fast-food treat of their choice!
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One of the complaints I hear most frequently from new and prospective clients is that they have no idea what their previous SEO was doing for them. As the owner of a Web marketing firm, I quickly realized that even if a client
is getting results, communicating those successes to them is as important as the results themselves.
One of the great things about working in an online industry is that you don’t need to exclusively have local clients. In fact, most SEO firms such as mine get contracts from all over the country and even overseas. However, because of the distance, I don’t often get to meet clients in person; however, because it’s good communication, I find that doing so helps a great deal.
Being distant from clients has disadvantages. Because you can’t “swing by” the client’s office, or easily schedule time to get together, it creates an additional burden in the communication process. We have to double our efforts to make sure efficient methods of communication are in place.
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