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Small Business Answers Blog Post Archives

Small Business Answers Category

As An SEO Client You Can Push These 5 Things Off Your Worry Plate

SEO worry free zoneWhen you hire an SEO to optimize your website, you want them to be successful. Trust me, in order to retain your business, the SEO will want the same. In order to achieve success the two entities must work together. There are aspects of your business that nobody understands better than you, in the same regard there are details of your optimization campaign best left to the SEO.

In my latest post on Search Engine Journal, I share five things, you as the client, should never have to worry about.

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Ask the Pit Crew: Which Social Networks Should I Choose for My Business?

Ask the Pole Position Marketing Pit CrewMembers of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro.

Have a question you’d like answered? Ask the pit crew!

This Week’s Question: 

I started a new business. Obviously, we’re using Facebook. I don’t have time to do a ton of social network sites, so I want to hit the best ones. Which ones should I choose?

Stoney deGeyter’s Answer from an SEO Perspective:

The short answer—and I always like giving the short answer before following it up with the long-winded version—is, whichever works the best for your business.

Yeah, I know. I hate answers like that, too, but in this case, it’s true. There really is no right or wrong one, other than making sure whichever one you choose is right for your business.Continue Reading

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Dear Developer: Building a Website Isn’t Good Enough, It Has To Be Marketable, Too

Dear Web Developer,

Let me start off by saying that I am simply amazed at your skills and abilities. The fact that you can take what appears to be random strings of letters, numbers and other strange keyboard characters and turn them into a great looking website is, quite simply, an amazing feat. I can’t do what you do, and I’m glad there are people like you who can.

And that’s why I’m writing this letter to you. I need you. As a web marketer, I can’t do my job without you. Without you there would be no website to market, and I wouldn’t be able to market my client’s site effectively without incorporating your skills and expertise. So, thank you for being there for me.

I do need to tell you something, and I hope you understand where I’m coming from. I just want us work together to deliver the best results for our clients. The truth is, I’m frustrated.
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Yeah, But… We Don’t Want You Changing Anything on Our Site

Yeah, But... It's time to bring your business up to speed

In all the years I’ve been doing SEO, this has been one of my favorite conversations from a “Yeah, Butter.” A company came to us about our SEO services before they started designing their new site. We told them about the advantages of getting us on board right away to consult with the designers, but ultimately, they thought it would be better to bring us in after the site was completed.

Several months later they came back and were ready for us to optimize.
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Yeah, But… I Don’t Want To Grow My Business

Yeah, But... It's time to bring your business up to speed

Let me just start by saying that I have a few number of pet peeves. One that really gets under my helmet is when I’m trying to help someone who won’t let me help them!

Person: Can you help me do this?

Me: Sure, you need to click here.

Person: I tried clicking over there and over there.

Me: OK, but you need to click here.

Person: I’m so mad I can’t get this to work!

Me: I understand. Just click here.

Person: All I want is to be able to do this thing. This is so frustrating! Every time I try to do something, something else goes wrong. Why doesn’t this stuff work the way I want it to.

Me: I would like to unsubscribe from this conversation.

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3 Secret Weapons For Startups to Get More Online Customers

Author’s Note: Starting up a new business website can seem like a daunting task. SEO Consultant Sanket Patel offers some secret weapons any new business owner needs to have in their startup arsenal to make their company successful.


Starting any business has always been an interesting and exciting thing, and many goals can compete for your attention. The main thing is to prepare yourself for starting your business and running it successfully. You’re spending time and money to get things done, and there are many tools and tactics that can take you straight away into the game of core business development.

There are plenty of common myths surrounding startups, including PR and content marketing. In this post, we will cover how B2B companies get leads based on their blog. We’ll also provide more insights with eye-catching examples that will surely attract readers.

Content Marketing and PR Go Hand In Hand

A content marketing strategy includes more than just blogging. It’s an authoritative weapon for simplifying the connections between companies and end users. It plays an initial role in the transactions and sales that impact your business’s bottom line.

Effective content will always provide added advantage for your business. Content also includes support with the proper distribution. Public relations is a way to open your brand in the marketplace. If you run your business campaign with the combination of PR + Content, then you surely reach your business goals at the end, in terms of ROI.Continue Reading

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Five Questions You Need To Ask Before Selecting a Blogging Platform

Questions you should ask before choosing a blogging platformThere are a lot of blogging platforms out there. A lot! Blogging is a powerful medium for communication, relationship building and social media strategy, so it makes sense that there are many platform options to choose from. While most blogging platforms will work for most bloggers on a pretty basic level, jumping on the first blogging platform you run across may be bad for your long-term blogging strategy.

And if you don’t have a long-term blogging strategy today, you might have one tomorrow and find out the blogging you did yesterday wasn’t on a platform compatible for the future. So think ahead and try to keep up.

Five Important Blogging Platform Questions

Most of the blogging platforms out there are pretty similar with some minor variations. But there are a few key things that you need to pay attention to in order to ensure you’re using a platform that works for your long-term goals.

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Do You Make These 3 Online Marketing Mistakes?

Many thanks to Suzanne Arthur, owner of, for this helpful guest blog post.

Getting into business is like buying a car. Making assumptions about how it runs can steer you wrong. When choosing a name for your start-up, for example, you’ll want to consider how it works online, as well as how it represents your business.  Likewise, think about the best ways to use the significant reach of social media websites so they enhance your web marketing plan, not replace it.  And what about your call to action? Even if you have the finest gizmo in the universe (and undoubtedly you do), your website visitor won’t likely buy your product or service if they aren’t darn sure what’s in it for them.
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Enterprise SEO for the Small-to-Medium Business

Every once in a while my company comes across a web marketing prospect looking for SEO, link building and social media services to get their uber-competitive keywords ranked #1 on Google. And then the bomb drops – their budget is a whopping $500! Whenever I come across these people who want so much for so little I want to wave my magic wand, click my heals together and rub the magic lamp sitting on my desk so that I can wish for an intravenous injection of whatever kool-aid they’ve been drinking.

Good SEO isn’t cheap, but that doesn’t mean it has to be expensive, either. Getting a quality SEO campaign isn’t so much about cost as it is about the value that the SEO campaign brings to the site. If the SEO campaign is profitable, then it really doesn’t matter how much it costs. Heck, if someone could promise me $5 in return for every $1 I spend, I’d mortgage my house, my car and even my brother to pull together every bit of cash I have. Unfortunately, I’ve already mortgaged my brother, and even the best SEOs cannot make such guarantees!

SEO Investment is not about the cost but the ROI

But that doesn’t mean SEO isn’t profitable. Done right, it is. In fact, SEO is one of the least expensive forms of marketing out there. Why so many website owners still refuse to invest as heavily in SEO as they do other marketing, I’ll never know.

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Boost Inbound Leads with ‘Accelerate Your B.L.O.G.’ Seminar

2012 B.L.O.G. Seminar for Canton, Akron, Cleveland and Northeast OhioPole Position Marketing is on a quest! In partnership with the Canton/Stark Convention and Visitors’ Bureau and the Pro Football Hall of Fame, we want to help Northeast Ohio businesses and non-profits get on the fast track with one of today’s most valuable inbound marketing tools – the blog.

On Wednesday, September 12, Stoney deGeyter and the Pole Position Marketing Pit Crew will continue their Web Marketing Driver’s Ed series with Accelerate Your B.L.O.G., a full-day seminar designed for organizations that want to set up and manage a blog that generates leads over the long haul. The symposium will be held from 8:30 a.m. to 3 p.m. in the Hall of Fame’s new, state-of-the-art event center.

This seminar is ideal for small business owners, digital communication managers, corporate and agency PR and marketing pros, and social media coordinators!
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