Archive for the ‘Social Media’ Category

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In my post yesterday I lamented about all the time involved in networking and, in particular, social media. I concluded noting the importance of networking outside your particular industry. I wanted to explore that a bit more.

To use myself as an example, over the past couple of years I’ve been working on building up my profile within the SEO community. I’d say I’ve done a fair job of that and have been able to build some pretty strong friendships with other SEOs and internet marketers. These are people I know I can turn to and rely on in times of need. And I hope they know the same about me.

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First published in 1936, How to Win Friends & Influence People by Dale Carnegie, a prolific American writer and lecturer, is one of the first best-selling self-help books. Although the principles are over 70 years old, many of his ideas in still applicable today.

Communication is key when building relationships with people. No one wants to be friends with someone who only talks about themselves and never listens to others. All relationships are two-way streets, and it is imperative to listen as much as (if not more than) you talk.

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There is a new book out by Seth Godin that gets to the why of New Marketing and explains the 14 trends that go with it. He encourages you to wisely dive in and embrace it. What are you waiting for?

Seth Godin who has written 11 books to date including Purple Cow as well as being an entrepreneur and highly respected speaker has another great book for us to read, Meatball Sundae. I truly enjoyed yet again his getting to the point writing merged with real-life business examples. Godin doesn’t focus on the negative instead he illustrates through words what a company did and what they could have done better and on the flip side what they did and what he thought was amazing about it. He also includes many websites that should be looked over as examples or used in your new marketing strategy. Godin gets into old marketing and new marketing how they differ and why old marketing is not the future or the present. He touches on, The Long Tail theory coined by Chris Anderson which is also one of SEOmoz’s must read books. Godin explains why direct communication with your customers is more important then ever and how one person can effect your business by using direct communication. It’s up to you to make it a positive comment or a negative one.

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At PubCon last week in beautiful Las Vegas, much of the emphasis was placed on the importance of using social media as a way to leverage any search engine optimization strategy. After talking with some people in the last week, it seems that there’s some confusion between social media and viral marketing / link baiting.

Social Media versus Viral Marketing / Link Baiting

Social media and viral marketing / link baiting are not one in the same. In order to use social media as a platform, you must first have some piece of viral marketing because social media sites use networking to share information (your viral marketing piece or link bait) with other users based on popularity. Without compelling content, social media sites don’t mean much.

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