Aug 11 2008
Archive for the ‘Team Reading’ Category
Jul 18 2008
PPC Team Reading List 7.18.08
- Generating Leads Should Not Be Your End Goal
- PPC Ads as a Reputation Management Issue
- PPC Conversion Landslide – Exploring a Slippery Slope
- Getting Multivariate Landing Page Testing Straight!
- Pay Per Click (PPC) Advertising: It’s about Traffic that Engages and Converts: Not Impressions, Clicks, or even Click-Through Rates (CTR)
