I recently answered a question on LinkedIn with an ultra-cool strategy that we’ve recently implemented for client PPC ads that you may be able to benefit from. Here’s the question and my answer.
Q: How do you test and optimize PPC ads?
A: Here’s sort of a “different” answer…I have my co-workers write ads to test. I give them the parameters and the ammunition (landing pages, features, benefits and other good stuff for ads) and run a little contest with a prize for the winner. What’s the point? Many times “professionals” and those closely associated with marketing can get too “markety.” We start using fancy words and lose sight that there’s a real person searching with questions they want answered. Involving others who don’t know so much about the campaign can lead to some great ads, as they use different language and come at the problem and solution from different angles. Plus, it’s a lot of fun!