Most business owners and executives want their businesses to grow. In order to do that, (let’s talk basic accounting) the total amount of deposits has to consistently exceed the total amount of withdrawals, or else the business is just treading water; or maybe even drowning. In this day and age, websites are one of the tools that can ultimately determine which direction your business goes. While it may not make or break all businesses at this point in time, it’s certainly critical for most.
What I’d like you to do for the next few minutes is to think about your website like you do your balance sheet. But, don’t just think about the numbers or how much the website costs to maintain versus how much revenue you can directly tie to it. Take it back a step. Take it all the way back to the user experience, because this is where it starts. Think about how a user’s experience with your website affects their relationship with your brand. Because when it comes to the numbers, the user experience is the cause. The numbers are just the effect.
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Hot tip: SEO isn’t just SEO anymore. You know what I mean?
Every day we get new prospects asking us to help them grow their business. Usually they are thinking about how we can help them improve their rankings and maybe assist with social media, since that’s hot right now. What they often completely miss is the big elephant in the room: A website that couldn’t sell ice water in the Sahara desert!
Well, guess what? Search engines want to rank sites that people find valuable. If your site isn’t doing a good job of selling the visitors you do get, getting more traffic is pointless. (And getting top rankings will be much more difficult!) But even if you could get the top rankings you want, what’s the point? A few more sales trickling in? How about turning on the fire hose instead?… Continue Reading