In my efforts to help businesses improve the conversion rates on their websites, I hear objections ALL the time. Behind the objections, I have observed fear (about how the changes will perform), offense (because they think I’m implying their work isn’t up to snuff) and procrastination (because they want to avoid the scary world of testing).
A few factors that I’ve seen contribute to this include:
- Stakeholder’s opinions about what will work best for a particular site or page within a site are usually strongly held, whether it’s because it’s what they like themselves or what they believe as a professional.
- Stakeholders are emotionally attached to their work.
- There’s a lot at stake for everyone when it comes to the performance of the website.
The resulting situation can get messy. It typically involves arguments over opinions about what to do with the site in an attempt at improvement. But this kind of activity can be damaging to your team’s relationships.