One of the more frustrating things I see as a web marketer is businesses using the magical powers of observation to determine whether or not their online marketing efforts are succeeding. Sure, observation can be interesting, but it should not be held as a definitive benchmark for determining your site’s success. At best, observation should be used as a starting point for digging deaper into your analytics to get to the truth of the matter.
When any new site rolls out there are going to be some hiccups, bumps and potholes along the way. A good SEO will help you minimize problems as much as possible, but inevitably, they’re,well, inevitable (mic drop.)