Everything we do on our websites come down to one thing: conversions. Whether that’s getting someone to purchase a product, engage a service, download an ebook, give us a call, or just click on an ad, it’s conversions that drive our businesses. Without them, your business website is really just a hobby.
One of the most critical elements for facilitating those conversions is your website navigation. Granted, the navigation is far down the line of assists; however, without the navigation, most players won’t even find their way out onto the playing field.
There are a lot of components to making your navigation work for your visitors, but there are three big mistakes that you’re probably making right now. And those mistakes are killing you!