Archive for the ‘Web Design’ Category

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What this is about: This checklist covers multiple elements concerning the visual aspects of the website development. Some of the information here can be dismissed, depending on the type of site, but overall these are good points to consider during the design process.

Why this is important: The site design is essentially the first impression that someone gets when they land on your site. You may have all your usability and SEO elements in place, but if the design is lacking then your visitor’s impression of you will be lacking as well. A visually appealing site can not only bolster trust and credibility, but it can make you stand out among other less-appealing sites in your industry.

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What this is about: This list contains a few items that pertain to site logo, how it’s placed and it’s functional implementation.

Why this is important: The logo lends directly to brand identity and site identification. It also creates a certain element of appeal and professionalism in the mind of the visitor. It holds an important role in visitor assurance and navigation.

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What this is about: This list covers a handful of browser functionality and compatibility issues, as well as user interface with the site via the browser.

Why this is important: The browser is (obviously) what we use to view websites. The goal is to give the visitor the best browsing experience possible, but we have to keep in mind that not all browsers are the same. We must make sure to accommodate different users, ensuring that they get the most value out of the site possible.

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What this is about: This checklist covers various aspects of the domain and site URL structure, how they should be used and how to ensure proper site and browser functionality.

Why this is important: The domain name is part of the identity of your business. The URL chosen can have a significant impact on brand identity and in a lesser extent, keyword ranking performance. However, how your site domain name and page URLs function can have significant impact on the crawlability of the site as well as overall visitor and traffic performance.

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Just because you have a well-designed site doesn’t mean that it is sufficiently usable. The web is littered with great looking sites that have a whole mess of usability problems. But it’s also true that just because a website employs effective usability strategies that it’s not necessarily pleasing on the eyes.

We’ve all seen those direct mail-like landing pages, the ones that scroll on forever telling you just how great the product is that you need to buy. Usually they have a big red heading, some pictures, testimonials and a lot of words highlighted to draw your eye to them. As ugly goes, these pages pretty much invented the thing, but you know what, they are extremely effective. And a lot of that is in their simplicity.

But these pages are meant to do one thing, and one thing only. Get a conversion. They are designed to sell the visitor on something. On the other hand, as we have been discussing over the past couple of weeks, a Destination Website is meant to engage the visitor. Yes, they can also sell products or services, but they go about it in an entirely different way.

The design of a website is an important aspect of building a destination that people want to return to time and time again. But don’t go out and spend all kinds of money for the most current, up-to-date website design with all the whistles and bells. Stop for a second to truly consider what kind of website design you really need.

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When making changes to my website I always take the time to view them live on the web before closing up my editing software and patting myself on the back in self-satisfaction of a job well done. Even with minor changes, I like to view them one last time to make sure my changes didn’t cause any shifts in on-page display, or I didn’t inadvertently create an error somewhere that inadvertently jacked everything up (believe me, it’s happened more times than I can count!) But regardless of how careful I am to double check my work, there is one thing I almost always overlook; verifying that my site looks good in the “other” browser.

At any given time I have three FireFox browser widows open, each with their own number of open tabs. So it’s natural for me to check and verify my changes using my browser of choice. Sometimes, I even think to check my changes in Internet Explorer. Admittedly, I don’t regularly check IE when the changes are relatively minor, but always when the changes effect formatting. But that’s not the other browser I’m referring to.

We get so accustomed to our own way of surfing the web that we forget that there many other browsers and browsing experiences that may be foreign to us. Now most web designers will do their due diligence and check a site in multiple versions of FireFox, Internet Explorer, Netscape and Safari. Heck you might look at a half of dozen other browsers that most people, including myself, have never even heard of. But those are not the browsers I’m referring to either.

There are four primary “other” browsers and browsing experiences that are typically overlooked by site owners, casual webmaster and, yes, even by the average web designer. But with more and more users moving to these alternate browsing experiences, it is even more important to check your websites to make sure that they function properly for these users.

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When providing SEO advice on the topic of website design, we often warn against placing important content into images. This is because search engines can’t read images like a person can. To them, an image with text is just an image. They really have no idea what the image is or if, in fact, it says anything at all. So when optimizing sites, anytime we are dealing with keyword optimized content, we want to make sure it’s standard HTML text. This includes headers, benefit lits, and even normal body copy.

While the search engines can’t read actual images, they can read what we say about the image. This information can be gleaned a few different ways:

• Image file name (image1234.jpg vs. mustang-gt.jpg)
• Text immediately surrounding the image
• The overall content of the page the image is on
• Image ALT attribute in the image tag

When trying to optimize images for image search, all of these can provide important indicators the search engines use to produce the best set of image results. In terms of traditional optimization and website usability, the ALT attribute plays an important role.

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Last week I asked a question about local advertising and used the Reno Rodeo as an example. Here the event has come and gone and I literally knew nothing about it.

While perusing through the Reno Rodeo website I noticed a number of issues, some little, some big, but things that they can fix that can help them build a better web experience. I thought I’d take that and turn it into a post that will allow all my readers to learn from a real-life example.

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There are a lot of little things that can junk up your code, but, for the most part, the search engines don’t really care. It doesn’t matter to them if your HTML validates or if you keep your code “clean” or not. When it comes to analyzing your pages for search engine rankings, none of that really matters a whole lot. But when it does matter, it matters a whole lot.

Here are some typical coding issues that can screw up your on-page optimization processes:

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Meta description tags get a bad rap. They are often either considered to be more valuable than they really are, or dismissed as near irrelevant. The truth is that the meta description can be useful but it’s on the lower rung of importance when it comes to the on-page elements considered by the search engines. So while not a whole lot of time needs to be invested in creating workable description tags, I’ll give you a few pointers on what you need to consider.

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