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The Devil in Website Design Is in the Details—But We Have a Checklist For That

Design Considerations Infographic Part 2

They say the devil is in the details, and that could not be more true than it is with website design. Everything from the colors you use to things your users can’t even see can impact your website’s effectiveness.

So much goes into website design, in fact, that we had to break our checklist of website design considerations up into two separate infographics. The first covered some of the bigger and more common issues people think of when it comes to website design. You’ll see some other pretty obvious issues here too, but there are also a number of finer details you may not have considered before.

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Does Your Website Design Make a Good First Impression?

Design Considerations Infographic Part 1

Your website is one of the first impressions that someone will get of your business. This means that the design of your site—how it looks and feels, how visitors interact with it, etc.—is critical to making a good first impression, not to mention keeping the visitor engaged from start to finish.

A website is far more than an informational brochure; it is an interactive experience with your company, services, products and more. The more you design your website to fulfill this interactive role, the more likely you are to have a website that actually generates money for your business. In fact, a properly built and designed website is an effective marketing tool that returns far more than it “costs” to create.

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Does Your Website Navigation Make Visitors Feel Like Deer in Headlights?

Website navigation should not be overwhelming

Over the past few years, there has been a growing trend for websites to turn their navigation into a complete sitemap, presenting as many options to their visitors as humanly possible. The thinking behind this is to make it easy for visitors to quickly get to where they need. You know, the 3-click rule?

Unfortunately, this is faulty thinking. While the 3-click rule applies (visitors should be able to reach just about any page within 3 clicks from the home page), it is by no means a trump all to good usability.

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My Beef with Mark Cuban About About Websites and Marketing

Mark Cuban is wrong

OK, I have never claimed to be the smartest person in the world, or even in the room at any given time. And I certainly don’t think I’m smarter than billionaire investor Mark Cuban of Shark Tank. But I do have to call him to task a bit on some advice he gave to one of the companies he invested in. What’s my beef? Find out in my latest LinkedIn article.

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Even Your About Us Page Shouldn’t Be About You

Even your about us page should be more about your visitor than you.

I love a good About Us page. This page provides an opportunity to tell your visitors a bit about you and your company. A little bragging is always fun!

A good About Us page should tell your visitors everything they need to know about you that helps them be comfortable engaging in business with you. But that’s not all. While your About Us page content technically is all about you, it still shouldn’t be all about you.

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....

Is Bad Website Navigation Costing You Customers?

Bad website navigation can cost you customers.
Tons of time and attention are given to website content, optimization and a number of other web marketing aspects. What often gets ignored is website navigation, which is shame because it is actually one of the most important parts of your web presence. Get it right, and your navigation will guide visitors easily through your site and to their (and your) ultimate goal. Get it wrong and the only place you will guide visitors off your site.

So HOW can bad navigation cost you customers? I count the ways (six of them to be exact) in my latest article for SEMRush.

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The 3 Most Important Website User Experience Issues to Fix NOW

3 Website User Experience Issues

“User Experience” has become quite the buzzword in web marketing and SEO. There is no doubt that creating the best user experience is essential to build a strong and lasting web presence. But how do you create that great experience?

There are literally hundreds of ways. But don’t get overwhelmed. In my latest SEMRush article, I narrow it down to the three most important issues to focus on. Check it out!

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....

Where Does Your Site Search Box Belong?

It's important to put the site search box where visitors expect to see it.

When adding a site search option to your website, one of the first things to consider is placement. Where, exactly, should you place your search box?

Many designers and developers place the search box in the right- or left-side navigation. Makes sense, right? The visitor’s eyes are already there looking for the next click, so placing the search box in those areas would seemingly put the option right in their path.

This is one of those things where convention overrules what may seem like common sense. Through the years of using the web, site visitors have become accustomed to certain elements being located in certain places. In this case, the search box is often sought out in the top right corner of the page , somewhere in or below the header for the page.

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Products Vary But Display Consistency Shouldn’t

ecommerce product templates

Most ecommerce sites of any significance already use templates to display their products. Ecommerce product templates help you maintain consistency in how your product information is displayed from one product to the next.

But some sites have a wide range of products that don’t lend so well to using the same template. Nothing wrong with that; product diversity can be a boon to sales. But with that diversity comes new and different types of information to display that may not fit so well in the existing product template.

With that, then, comes the development of a new template for the new products. But what shouldn’t come with that is a radically different template. [Tweet This] Sure, you need to add some new fields, etc, but all products share similar types of information such as price, description, shipping info, add to cart buttons, etc.

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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