Velocitize your web marketing

Web Design Blog Post Archives

Web Design Category

My Beef with Mark Cuban About About Websites and Marketing

Mark Cuban is wrong

OK, I have never claimed to be the smartest person in the world, or even in the room at any given time. And I certainly don’t think I’m smarter than billionaire investor Mark Cuban of Shark Tank. But I do have to call him to task a bit on some advice he gave to one of the companies he invested in. What’s my beef? Find out in my latest LinkedIn article.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Even Your About Us Page Shouldn’t Be About You

Even your about us page should be more about your visitor than you.

I love a good About Us page. This page provides an opportunity to tell your visitors a bit about you and your company. A little bragging is always fun!

A good About Us page should tell your visitors everything they need to know about you that helps them be comfortable engaging in business with you. But that’s not all. While your About Us page content technically is all about you, it still shouldn’t be all about you.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Is Bad Website Navigation Costing You Customers?

Bad website navigation can cost you customers.
Tons of time and attention are given to website content, optimization and a number of other web marketing aspects. What often gets ignored is website navigation, which is shame because it is actually one of the most important parts of your web presence. Get it right, and your navigation will guide visitors easily through your site and to their (and your) ultimate goal. Get it wrong and the only place you will guide visitors off your site.

So HOW can bad navigation cost you customers? I count the ways (six of them to be exact) in my latest article for SEMRush.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

The 3 Most Important Website User Experience Issues to Fix NOW

3 Website User Experience Issues

“User Experience” has become quite the buzzword in web marketing and SEO. There is no doubt that creating the best user experience is essential to build a strong and lasting web presence. But how do you create that great experience?

There are literally hundreds of ways. But don’t get overwhelmed. In my latest SEMRush article, I narrow it down to the three most important issues to focus on. Check it out!

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Where Does Your Site Search Box Belong?

It's important to put the site search box where visitors expect to see it.

When adding a site search option to your website, one of the first things to consider is placement. Where, exactly, should you place your search box?

Many designers and developers place the search box in the right- or left-side navigation. Makes sense, right? The visitor’s eyes are already there looking for the next click, so placing the search box in those areas would seemingly put the option right in their path.

This is one of those things where convention overrules what may seem like common sense. Through the years of using the web, site visitors have become accustomed to certain elements being located in certain places. In this case, the search box is often sought out in the top right corner of the page , somewhere in or below the header for the page.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Products Vary But Display Consistency Shouldn’t

ecommerce product templates

Most ecommerce sites of any significance already use templates to display their products. Ecommerce product templates help you maintain consistency in how your product information is displayed from one product to the next.

But some sites have a wide range of products that don’t lend so well to using the same template. Nothing wrong with that; product diversity can be a boon to sales. But with that diversity comes new and different types of information to display that may not fit so well in the existing product template.

With that, then, comes the development of a new template for the new products. But what shouldn’t come with that is a radically different template. [Tweet This] Sure, you need to add some new fields, etc, but all products share similar types of information such as price, description, shipping info, add to cart buttons, etc.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Declare the Doctype of Each Web Page

declare doctype

HTML is a pretty simple markup language, but as most languages go, it has evolved over time. Think of the different versions of HTML as different dialects of the same language.

I’m reading a book about ancient biblical and extra-biblical texts. The author is taking the reader through the story of finding the Dead Sea Scrolls. While the scrolls were written in Hebrew, they were written in an early version of Hebrew.

In order to properly translate the documents, scholars had to have an understanding of how that early version of Hebrew worked and how it differs from Hebrew today. If translators tried to use modern Hebrew to translate these ancient texts, it would be wrong. Very, very wrong.

HTML is no different.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....

Give Your Website Visitors a Little (White) Space

give website visitors white space

We’ve all been there. You’re trying to have a conversation with someone who is just standing Too. Close. They could be giving you the secrets to immortality or unbelievable wealth, and all you’re thinking is “Back Off. Back Off. BACK OFF!!” Or worse yet, “What the heck did he eat!” Regardless, maintaining the proper personal space is an unspoken social norm that we expect all people to respect. When they don’t, it makes us uncomfortable and distracted.

You are likely cringing right now thinking about someone who has invaded your personal space. But could you be doing the same thing to your visitors on your website?

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

....