Aside from the title tag, the visible text of each web page is the single most important element for marketing purposes. Body content is located between the < body > tags (along with other elements) and usually found in < p > (paragraph) tags.
< body >
< h2 >Finding the Perfect SEO Firm< /h2 >
< p >SEO companies come in all shapes and sizes. You’ve got your solo… < /p >
< /body >
Many website owners don’t like a lot of text and rather go for the visual effect. Recent online case studies, however, have proven that quality text is one of the most essential elements of selling the visitor on your product or service. The visible text is also what is heavily analyzed by the search engines.
Search for all posts in this series on Constructing Effective Web Pages, or follow the links to previous posts.
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