Body Content
Aside from the title tag, the visible text of each web page is the single most important element for marketing purposes. Body content is located between the < body > tags (along with other elements) and usually found in < p > (paragraph) tags.
< body >
< h2 >Finding the Perfect SEO Firm< /h2 >
< p >SEO companies come in all shapes and sizes. You’ve got your solo… < /p >
< /body >
Many website owners don’t like a lot of text and rather go for the visual effect. Recent online case studies, however, have proven that quality text is one of the most essential elements of selling the visitor on your product or service. The visible text is also what is heavily analyzed by the search engines.
It’s important that the textual content be in HTML form and not embedded within images or JavaScript as search engines cannot read text in these elements causing them be to virtually invisible. Be sure to utilize your important keywords within the textual content but don’t try to stuff them in everywhere you can. Text should be written in the best natural language possible, clear of grammatical and spelling errors. There is nothing like a poorly written website to make customers quickly leave for a more “professional” competitor.
Search for all posts in this series on Constructing Effective Web Pages, or follow the links to previous posts.
Introduction
Web Languages
Page Title
Page Description
Page Keywords
Paragraph Headings
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney gets involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
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