Copywriter Tip- What Makes You So Much Better, huh?

What Makes You Stand Out?

What makes your product or service different from the throngs of others who offer the same thing? In a crowded marketplace, you must dare to be different. Your writing should tell that story and show the difference. If everybody claims – and they do – to be faster, cheaper, better, smellier, whatever… then you’ve got to find something else that sets you apart.

It’s Your Unique Value Proposition Dummy (keyword unique)

So what makes you stand out? Find that, then sell it! Compare the product or service against your competitors to show and prove your superiority.

Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud. Read Max's full bio.

Other posts you might want to read:

• Copywriter Tip- Take Action
• Copywriter Tip- What's It Matter In The End
• Optimizing Your Content: Hire a Copywriter
• Copywriter Tip- KISS: Keep It Short and Simple
• Copywriter Tip- Make Memorable Copy