Copywriting Tip- Don’t Take Our Word for It: Testimonials
Hey, you're new. We like you already! You obviously have great taste! If you like what you read here you'll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two!
Consumers like to see real people, like them, who have used a service successfully. They like knowing that they are not blindly trying something. Hey, Joe Schmoe tried it and he liked it!
âAfter 7 years and a lot of wasted money, I finally found a company who can get the job done. My company has had a website for years, but who cares, because no one could find it. You could even type in our company name and it was no where to be found. When I asked a potential client, âWhere did you hear about us?â I NEVER heard, âI found you on the webâ. Now I hear it all the time.â
Get your clients to write realistic testimonials about your company. Donât ever attempt to do them yourself, no matter how creative you might be. The people will know. If possible provide a link back to the clientâs web site to convince potential clients that it is for real.
Like this post? Subscribe to the RSS feed and get lots more!
Leave a comment or trackback from your own site.
Tags: Search & Marketing
Posted in Search & Marketing
