Apr 3 2007
Copywriting Tip- Excessive Force
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Don’t force it! Don’t try to force groups of keywords that won’t be a good fit together on a single page. It’s important that there is a natural flow in writing when constructing the page’s content. Grouping words together that don’t fit will make your content awkward and you will lose your audience, which is ultimately interpreted as you buyers. When optimizing text, we tend to scrunch as many relevant words into the copy, but forcing it only makes for bad content. Good writing is never forced, it comes naturally. Look for creative ways to work in the keywords so they fit organically. If a keyword just doesn’t fit try it on another page.
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