http://www.polepositionmarketing.com/emp/copywriting-tip-resurrection-of-a-salesman/ Search Marketing Information to Render Your Competition Powerless! Fri, 21 Nov 2008 00:01:09 +0000 http://wordpress.org/?v=2.6.3 http://www.polepositionmarketing.com/emp/copywriting-tip-resurrection-of-a-salesman/#comment-24200 Katie Cummings Wed, 07 Mar 2007 17:42:34 +0000 http://www.polepositionmarketing.com/emp/?p=1136#comment-24200 Exactly. On top of this, too many advertisements are completely irrelevant for the sake of flash and an attempt to grab the consumers attention. For example I saw the side of a bus that had a picture of a man or a woman, couldn't tell, with poker chips in its eyes. The point of the ad was for teenagers not to do drugs. What's the relevancy here? Exactly. On top of this, too many advertisements are completely irrelevant for the sake of flash and an attempt to grab the consumers attention. For example I saw the side of a bus that had a picture of a man or a woman, couldn’t tell, with poker chips in its eyes. The point of the ad was for teenagers not to do drugs. What’s the relevancy here?

]]> http://www.polepositionmarketing.com/emp/copywriting-tip-resurrection-of-a-salesman/#comment-24064 Brian Laks Wed, 07 Mar 2007 01:50:14 +0000 http://www.polepositionmarketing.com/emp/?p=1136#comment-24064 That's great advice... Too many marketers try to promote for their clients without having an adequate understanding of what they sell, thus the information is often inconsistent and doesn't make for a good presell. I guess the bottom line is: Know what you're selling! That’s great advice… Too many marketers try to promote for their clients without having an adequate understanding of what they sell, thus the information is often inconsistent and doesn’t make for a good presell. I guess the bottom line is: Know what you’re selling!

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