Jul 3 2007
Copywriting Tip: Shave it off baby!
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When writing web copy cut as much garbage and fluff out as possible. Take it down to a bare minimum. Don’t overwhelm your readers with unimportant information that only distracts from the purpose: to sell. Once you’ve done this you can see what is missing to reach your audience, but don’t add anything unless it is necessary.
Start fresh!
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Tags: Search & Marketing
Posted in Search & Marketing
Katie, you might find my recent post on carrots worth reading: never underestimate the power of a root vegetable to improve your copy.
Finally got round to updating my blogroll, by the way. AND YOU’RE ON IT! w00t!
July 9th, 2007 at 1:26 pm