Jul 3 2007
Copywriting Tip: Shave it off baby!
Look at you, you came back! We knew you just couldn't keep away for long. Why not make visiting us easy by subscribing to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two!
When writing web copy cut as much garbage and fluff out as possible. Take it down to a bare minimum. Don’t overwhelm your readers with unimportant information that only distracts from the purpose: to sell. Once you’ve done this you can see what is missing to reach your audience, but don’t add anything unless it is necessary.
Start fresh!





Katie, you might find my recent post on carrots worth reading: never underestimate the power of a root vegetable to improve your copy.
Finally got round to updating my blogroll, by the way. AND YOU’RE ON IT! w00t!
July 9th, 2007 at 1:26 pm