http://www.polepositionmarketing.com/emp/copywriting-tip-the-dead-tone/ Search Marketing Information to Render Your Competition Powerless! Fri, 09 Jan 2009 22:52:27 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.polepositionmarketing.com/emp/copywriting-tip-the-dead-tone/comment-page-1/#comment-64150 Katie Cummings Tue, 10 Jul 2007 17:47:47 +0000 http://www.polepositionmarketing.com/emp/?p=1366#comment-64150 Thanks Bill, I'm not sold on the idea of being grammatically incorrect unless it is obvious that it is a stylistic move, but the point remains the same. Talk to your target audience! Use the slang terms they use... If you find yourself talking to someone else that may not even be interested in buying your product, you're wasting valuable time and resources. In addition, it's wasteful to speak in the wrong idiolect to your target. Thanks Bill,
I’m not sold on the idea of being grammatically incorrect unless it is obvious that it is a stylistic move, but the point remains the same. Talk to your target audience! Use the slang terms they use… If you find yourself talking to someone else that may not even be interested in buying your product, you’re wasting valuable time and resources. In addition, it’s wasteful to speak in the wrong idiolect to your target.

]]> http://www.polepositionmarketing.com/emp/copywriting-tip-the-dead-tone/comment-page-1/#comment-64141 Bill Hilton Tue, 10 Jul 2007 16:56:47 +0000 http://www.polepositionmarketing.com/emp/?p=1366#comment-64141 Spot on. I repeat this endlessly to clients, so it's worth saying again: talk to your customers in the language they speak. If it means being informal, outrageous or grammatically incorrect, no problem. But the tone must match the habitual tone (let's get all Greek and call it the <i>idiolect</i>) of your target demographic. That's the only way to induce the emotional response you rightly identify. Spot on. I repeat this endlessly to clients, so it’s worth saying again: talk to your customers in the language they speak. If it means being informal, outrageous or grammatically incorrect, no problem. But the tone must match the habitual tone (let’s get all Greek and call it the idiolect) of your target demographic. That’s the only way to induce the emotional response you rightly identify.

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