Comments on: Cover the Earth, A Marketing Campaign Gone Wrong http://www.polepositionmarketing.com/emp/cover-the-earth-a-marketing-campaign-gone-wrong/ Search Marketing Information to Render Your Competition Powerless! Tue, 24 Jan 2012 19:24:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Stoney deGeyter http://www.polepositionmarketing.com/emp/cover-the-earth-a-marketing-campaign-gone-wrong/comment-page-1/#comment-2726 Stoney deGeyter Thu, 29 Jun 2006 23:00:25 +0000 http://www.polepositionmarketing.com/emp/?p=685#comment-2726 100 years? Wow, I had no idea, I thought it was relatively new. But yeah, it has definately outlived it's usefulness. 100 years? Wow, I had no idea, I thought it was relatively new. But yeah, it has definately outlived it’s usefulness.

]]> By: Sean D. http://www.polepositionmarketing.com/emp/cover-the-earth-a-marketing-campaign-gone-wrong/comment-page-1/#comment-2723 Sean D. Thu, 29 Jun 2006 20:43:19 +0000 http://www.polepositionmarketing.com/emp/?p=685#comment-2723 This logo has been around for 100 years, and at that time I'm sure it wasn't perceived by either Sherwin Williams or the public in the way it is now. That said, this (eco) disaster of a logo has long outlived it's usefulness. Perhaps if the uncovered portion of the Earth were larger and colored in bland shades of grey, and the paint can were pouring out blue and green, it *might* just pass. As it stands now, however, it's just gross. This logo has been around for 100 years, and at that time I’m sure it wasn’t perceived by either Sherwin Williams or the public in the way it is now. That said, this (eco) disaster of a logo has long outlived it’s usefulness.

Perhaps if the uncovered portion of the Earth were larger and colored in bland shades of grey, and the paint can were pouring out blue and green, it *might* just pass.

As it stands now, however, it’s just gross.

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