Product & Service Pages
If you sell anything, whether a product or a service, you need a page or sets of pages dedicated to providing details about what it is you offer. Do you have only one item that fits easily on the home page? That shouldn’t matter. Keep the home page information paired down and use product or service pages to expound, giving additional details, testimonials, uses, expected results, frequently asked questions and so on. These pages will allow you to tell anything that anybody might possibly need to know to make an informed purchase decision.
As with the home page, don’t overload a single page with too much information about the product or service. It’s recommended that you break out information over multiple pages, each highlighting a different set of information. This ensures that each visitor can quickly and easily navigate to the information that helps them make their buying decision.