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Credentials vs. Character

CredentialsMany people rely on their credentials to get a job. That’s understandable because that’s what we are taught from the time we start looking for work to the time we become management looking to fill positions. Employers look at resume after resume for the person with the right credentials to fulfill the job.

But what is sometimes overlooked in that process is the character of the applicant. While it’s in a companies best interest to find someone with the right credentials for the job, character should be valued even more. In their book Becoming a Person of Influence, John Maxwell and Jim Dornan show us the differences between credentials and character.

Credentials are transient
Character is permanent

Credentials turn the focus to rights
Character keeps the focus on responsibilities

Credentials add value to only one person
Character adds value to many people

Credentials look past accomplishments
Character builds a legacy for the future

Credentials often evoke jealousy in others
Character generates respect and integrity

Credentials can only get you in the door
Character keeps you there

The best case scenario is to find people with both the credentials and the character. Personally I’ll settle for someone with less credentials provided they have the character (and potential) to earn those credentials with time.

Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.

Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney get's involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.

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