Jan 22 2009

December 2008 Search Engine Market Share | Nielsen Online

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Google show’s a slight decline to the benefit of Yahoo and MSN. It would be nice to see if this trend can be sustained, but I suspect it won’t.

Nielsen Online December 2008 Search Engine Market Share

Google
December: 62.9%
November: 64.1%
Change: -1.2

January 2008: 56.9%
Change: +6.0

Yahoo
December: 16.8%
November: 16.1%
Change: +0.7

January 2008: 19.0%
Change: -2.2

MSN
December: 9.8%
November: 9.1%
Change: +0.7

January 2008: 12.1%
Change: -2.3

ASK
December: 2.0%
November: 2.3%
Change: -0.3

January 2008: 2.4%
Change: -0.4

AOL
December: 4.1%
November: 4.3%
Change: -0.2

January 2008: 4.7%
Change: -0.6

Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment purposes only.

Source: Nielsen Online

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Posted in Search & Marketing

3 Responses to “December 2008 Search Engine Market Share | Nielsen Online”

  1. busby says:

    Honestly, this thing of Google’s a slight decline takes the cake ! I know it’s also all about point of view. Anyway, I don’t see great future in Yahoo!. You do ?

    January 23rd, 2009 at 8:14 am
  2. Jim Heim says:

    Some interesting data here. Not sure if it’s related, but I read a few days ago that Google posted it’s first loss ever. I wonder if that will play into these market share trends down the road.

    January 27th, 2009 at 3:49 pm
  3. Deric says:

    This chart shows that, on yearly basis, google has gained its market share and other search engines have lost their market share. But when you see data of last month, google lost its marketshare and yahoo, msn gained little bit. I love google, but I want someone to give it a tough competition. I think yahoo is good enough to fight back. Lets see, what happens in future?

    January 29th, 2009 at 4:44 am