[audio:http://www.polepositionmarketing.com/emp/blog-audio/developing-copy.mp3] 
There is a distinct difference between editing a site for search engines and making edits for visitors. Traditionally in SEO, adding keywords to a web page falls under the category of editing for search engines. But many don’t realize that adding keywords to your copy can and should be a function of making the site function better for visitors.
The copy of your website falls very distinctly into the marketing realm of website management. Yes, search engines look at copy too, and adding certain keywords can help you achieve search engine rankings rankings, but each page needs to appeal to your readers first.
Click here to continue reading at Search Engine Guide…
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Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney get's involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
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