There’s a debate over the significance of page load speed in Google’s search algorithms. However, there’s no debate over the significant impact it can have on conversions. With each passing second the visitor has to wait for the page to load, sales are being lost.
In my latest blog post on Search Engine Land, I outline several ways you can increase your page load speeds and decrease the amount of time visitors have to spend waiting for pages to load on your site. Hopefully, you’ll find these tips helpful and can prevent a few sales from slipping out of your website’s sales funnel.