Great information here. The key to marketing success using business cards is to provide a value that your competitors won’t be offering. A fancy charicature may spark an initial interest but for the long term, a serious business owner needs something more… more value, more of a reason for the holder to actually KEEP the card.

The backside of a business card is the most under-utilized part of the business card, yet has the most space for your advertising message. One strategy is to include a coupon on the backside. This encourages the hold to not only hold on to the card but also to bring it back to you next time they need their services. Get enough of these return customers and the cards will easily pay for themselves and then some.

Thank you!
Chris Brunner
GreatFX Business Cards
http://www.greatfxbusinesscards.com