Jun 11 2007

Don’t Let It Happen to You: Common PPC Mistakes

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What happens when someone doesn’t know what they’re doing with PPC? They do things that make no sense – but don’t know any better.

Here’s a short list of mistakes I’ve seen with self managed PPC campaigns:
Search Engines

  • All keywords broad matched
  • Keywords include product/terms the company doesn’t sell
  • One company, two campaigns, both using an identical list of 167 broad matched keywords
  • Landing page not optimized to the keywords
  • All ads land on the home page
  • No conversion tracking
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Tags: PPC, Search & Marketing
Posted in PPC, Search & Marketing

2 Responses to “Don’t Let It Happen to You: Common PPC Mistakes”

  1. Swanny says:

    Why First Place in the PPC’s May Not be the “Best” Placement http://www.marketplacesnapshot.com/archives/pay_per_click_research/
    This article proved useful to me maybe it can help you all.

    June 11th, 2007 at 11:10 am
  2. Top PPC Tip Lists - Everything You Need to Know » (EMP) E-Marketing Performance says:

    [...] Donât Let It Happen to You: Common PPC Mistake emarketingperformance.com (mine) [...]

    June 5th, 2008 at 8:25 am