Comments on: Dove’s Onslaught Viral Video Campaign: Beware the Costs of Untruthiness http://www.polepositionmarketing.com/emp/doves-onslaught-viral-video-campaign-beware-the-costs-of-untruthiness/ Search Marketing Information to Render Your Competition Powerless! Sat, 10 Jan 2009 00:51:12 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Chong http://www.polepositionmarketing.com/emp/doves-onslaught-viral-video-campaign-beware-the-costs-of-untruthiness/comment-page-1/#comment-172864 Chong Thu, 07 Aug 2008 10:39:01 +0000 http://www.polepositionmarketing.com/emp/?p=1690#comment-172864 Miriam, ok, i understand you have bad perception toward to company because they have used their product to do test on animals. However, let think it in this way, if they don't use animals for their product experiment, what can be used by them to test on their new products. Test on human? human babies? Miriam, ok, i understand you have bad perception toward to company because they have used their product to do test on animals. However, let think it in this way, if they don’t use animals for their product experiment, what can be used by them to test on their new products. Test on human? human babies?

]]> By: Rye http://www.polepositionmarketing.com/emp/doves-onslaught-viral-video-campaign-beware-the-costs-of-untruthiness/comment-page-1/#comment-91658 Rye Tue, 30 Oct 2007 12:39:04 +0000 http://www.polepositionmarketing.com/emp/?p=1690#comment-91658 Great work. Here is my video response from a few days ago: http://www.youtube.com/watch?v=SwDEF-w4rJk Great work. Here is my video response from a few days ago:

http://www.youtube.com/watch?v=SwDEF-w4rJk

]]> By: wolfy http://www.polepositionmarketing.com/emp/doves-onslaught-viral-video-campaign-beware-the-costs-of-untruthiness/comment-page-1/#comment-87806 wolfy Fri, 12 Oct 2007 19:20:05 +0000 http://www.polepositionmarketing.com/emp/?p=1690#comment-87806 Are you saying that companies are better off being insidious and honest, or at least not saying anything about it rather than spinning it? Cause what I think is going to happen from this is customers are just going to move on to another company with no better practices, just less hypocrisy, which isn't really change. But there's two issues, whether companies will be more or less honest, and whether or not that honesty will make them more secretive or less objectionable. Will the vulnerability that the new tools demands ultimately make the products and businesses better or will they just master it and stay the same? -M Are you saying that companies are better off being insidious and honest, or at least not saying anything about it rather than spinning it? Cause what I think is going to happen from this is customers are just going to move on to another company with no better practices, just less hypocrisy, which isn’t really change.

But there’s two issues, whether companies will be more or less honest, and whether or not that honesty will make them more secretive or less objectionable. Will the vulnerability that the new tools demands ultimately make the products and businesses better or will they just master it and stay the same?

-M

]]> By: Ed Adkins http://www.polepositionmarketing.com/emp/doves-onslaught-viral-video-campaign-beware-the-costs-of-untruthiness/comment-page-1/#comment-87805 Ed Adkins Fri, 12 Oct 2007 19:13:24 +0000 http://www.polepositionmarketing.com/emp/?p=1690#comment-87805 Thanks Miriam! That's exactly why I made it! Well, that and I figured it would spread like wildfire. So far it's more like wildwarmth, but it's heating up still. Thanks Miriam! That’s exactly why I made it! Well, that and I figured it would spread like wildfire. So far it’s more like wildwarmth, but it’s heating up still.

]]> By: Miriam http://www.polepositionmarketing.com/emp/doves-onslaught-viral-video-campaign-beware-the-costs-of-untruthiness/comment-page-1/#comment-87547 Miriam Thu, 11 Oct 2007 22:05:50 +0000 http://www.polepositionmarketing.com/emp/?p=1690#comment-87547 Dove is a terrible company - they test on animals. So, I came to this whole issue already mistrusting and disliking their company policies. When I heard about this campaign of theirs, I found it hard to believe that anyone would take a marketing message about 'natural beauty' seriously from a cosmetic company. But, from what I could see, people were avidly praising Dove. I really hope your video is the nail of truth in the coffin of this completely slimy campaign that plays on people's good sentiments of trying to protect girls from what is a very real onslaught of harmful messages. Dove is making fun of people's real concerns by pretending they care for female people while profiting hugely from debasing them. I am really glad you folks put this all clearly in a video for easy consumption. I hope it goes hugely viral. Dove is a terrible company - they test on animals. So, I came to this whole issue already mistrusting and disliking their company policies. When I heard about this campaign of theirs, I found it hard to believe that anyone would take a marketing message about ‘natural beauty’ seriously from a cosmetic company. But, from what I could see, people were avidly praising Dove.

I really hope your video is the nail of truth in the coffin of this completely slimy campaign that plays on people’s good sentiments of trying to protect girls from what is a very real onslaught of harmful messages. Dove is making fun of people’s real concerns by pretending they care for female people while profiting hugely from debasing them. I am really glad you folks put this all clearly in a video for easy consumption. I hope it goes hugely viral.

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