A penguin and an experienced public relations pro have a lot in common. They know how to stay cool. They recognize when something smells fishy. And they both play an important role in getting a website to rank. Wait, what?
All annoying figures of speech aside, Google’s Penguin algorithm updates are having a ripple affect among websites that use negative site-ranking tactics, such as unnatural link building, keyword stuffing, cloaking and content spinning. Industry professionals who know how to create “mutually beneficial relationships between organizations and their publics” in a digital world have a distinct advantage.
In Penguin Demands Good PR, my recent guest post for 24-7PressRelease.com, I share reasons why a skillful PR campaign that includes influencer research, relationship building, well-crafted pitches, quality content and social media support will go a long way to improving search engine rankings in a Penguin (and Panda) world.
Image credit: xetra / 123RF Stock Photo
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Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.
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