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Final Lap for December 7: Best Web Marketing Articles This Week

A Weekly Review of Web Marketing Articles

According to Oscar (Fingal O’Flahertie Wills) Wilde, an Irish writer, poet and playwright, “You can never be overdressed or overeducated.” Although we’re not sure about the overdressed part, we agree you can never know enough, especially in web marketing. Here’s what we’ve been learning this week…

Relationship Building ≠ Link Building by @ChrisLDyson

If you think building relationships is the ONLY way to build links, this post deserves your read. Chris Dyson makes some excellent points for why building relationships for links isn’t a scalable strategy.

Shouldn’t there be a balance between building relationships and using other tactics for obtaining a link? You’ll have to read Chris’s post to find out. Also, the comments at the end of the post will add value and insight to the conversation. Add your two cents.

Twitter Ads: Terrible or Terrific? By @ebkendo

Results, observations and speculations after putting Twitter ads to the test.  Learn from Elizabeth Marsten about offers, pricing, ad burnout and more.

Mega-Huge Summary of New Google & Bing Paid Search Features in 2012 by @joekerschbaum

Seems like every month there are new changes in AdWords and BingAds.  But don’t worry about being left behind.  Joe Kerschbaum catches you up on the most important ones to make sure you’re implementing.

The Art of Getting Retweets by @NeilPatel

It’s unclear if Neil Patel uses the word “art” in this post’s headline in jest, but his article definitely focuses on the data (or science) behind successful retweets. For you number lovers who are always hunting the next formula for success, this post, which includes an ever-popular infographic, will be a delight.

The Future of SEO in 2013, curated by @StokedSEO

Gaz Copeland has compiled 2013 online marketing prognostications from 29 recognized SEO authorities. Very cool! If there’s a 2014 edition, Stoney deGeyter, who’s been an SEO since 1998, would love to contribute.


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Jen Carroll, Pole Position Marketing's social media and content marketing strategist, brings more than 15 years of business writing and communication experience to Pole Position Marketing. She can also talk your ear off about English lit, history, J.R.R. Tolkien and scads of other captivating topics. Mention them at your own risk. Read Jen's full bio.

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