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Final Lap: Winning Web Marketing Reads–Nov. 15

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.

The Winner’s Circle

Stoney deGeyter, Lead SEO & CEO

Mike Fleming, Analytics, PPC & Conversion Strategist

Annalisa Hilliard, Local SEO & Link Building Strategist

  • Welcome to Dinovember – Thoughts on Creativity by Refe Tuma
    Web Marketing is not best accomplished through a set of processes, it requires creativity. This post isn’t about marketing, but rather, it’s about how to break-out of our norms and find ways to engage our imagination.

Deb Briggs, Content Marketing Strategist

Kathy Gray, Social Media Marketing Strategist

  • 3 Musts for Choosing and Using the Right Hashtag by Mark Cooper
    It’s a question I hear often, “How do I choose a hashtag for my event/business/organization?” We even spent quite a bit of time in a recent team meeting hashing out a hashtag for an upcoming event. Mark shares some great tips on how to choose the right hashtag for your next event or marketing campaign.

Max Speed, Pole Position Marketing’s Alter Ego

Honorable Mentions

Share your winning articles in the comments below.


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Kathy Gray

Kathy has over seven years of web marketing experience with an emphasis on social media marketing for the past five. When not on Facebook, Pinterest, Twitter, Instagram or reading her favorite blogs, Kathy can be found spending time with her husband and wrangling their two young children. She also has a garage sale addiction and can smell a deal a mile away! Read Kathy's full bio.

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One Response to Final Lap: Winning Web Marketing Reads–Nov. 15

  1. Sam says:

    There are some great tips here – and I mean great. For small businesses as ours, the creativity issue is tea major one. How many times do we have a great idea, but never remember it long enough to turn it into a ‘tweet’, or post. Thanks for these ideas.