Velocitize your web marketing

Not Following Your SEO’s Recommendations Is Like…

Several months ago, I reached a point where I needed to move out of my rental home and start looking for a new place to live. I had specific needs and the rental house just wasn’t doing it for me. So I embarked on the all-exhausting new-home search!

For months my agent took me to house after house, from the suburbs to BFE. I felt like Goldilocks! Some houses were too small, some too far away, and others too expensive. But unlike Goldilocks, more than once I thought I found the perfect home, only to discover there was a flooding problem, or an offer had already been accepted, or the rooms were laid out wrong, or there was no place for the kids. It was close, but never “just right.”

And then it happened. The day came when I found the perfect house. Perfect in almost every way for my needs. This was the one! I made an offer, did some negotiating, and ultimately closed the deal.

Stay with me, I’m going somewhere with this…

Following SEO Recommendations
Cool bathroom, but don’t you want to see the rest of the house? I do.

The house, like most, had a kitchen, living room, bedrooms, bathrooms, and all the amenities I needed. I could relax in the living room, make dinner in the kitchen and sleep in any room I chose. But, and here’s the part you might find odd, after almost a year of being in the house, I find myself still using only the bathroom.

Oh sure, I stick my head out every now and then to make sure the other areas of the house are still there and available at my pleasure, but the hanging out in bathroom is cool with me. I can sleep there, watch TV there, and even cook there if I want!

I know, it’s strange. I bought this house because it had everything I needed. I continue to make my monthly mortgage payment to ensure that I have access to every room in the house any time I want. I just don’t really want to yet. I know I can venture out to the kitchen, bedroom or any other room, and I will…when I get around to it. It’s just that I’m a bit busy in the bathroom.

Still with me? You probably know where I’m going with this by now. The scenario I laid out above is ridiculous, right? But no more ridiculous than businesses that pay for SEO services that they don’t use!

Is that you? Do you get recommendations from your SEO and just let them go unheeded? Is your SEO trying to get you to “fix” your site, “improve” your navigation, or implement optimized text, yet you are not responding to their requests?

If you’re not implementing the recommendations provided by your SEO, you’re throwing good money away. [tweet] Ignoring your SEO’s recommendations is like… well, it’s kinda like the story above. It’s senseless, counterproductive, and ultimately, it’s wasting your money. Oh, and it’s most definitely NOT earning you profits.

If you have a few extra thousand dollars lying around that you’re not using, I’ll be happy to take it off your hands. Otherwise, start doing what your SEO suggests. #moneytip101


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

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4 Responses to Not Following Your SEO’s Recommendations Is Like…

  1. There appears to be so much of: ” I don’t understand this,and I’m paying you to do it for me.” Clients do not appear to understand that their own ‘real-life’ input into their overall marketing plan, and the matching of cyber marketing along with everyday corporate events is what we all want.

    this is usually received with : “This is extra work – I am paying you to do this.”

  2. There appears to be so much of: ” I don’t understand this,and I’m paying you to do it for me.” Clients do not appear to understand that their own ‘real-life’ input into their overall marketing plan, and the matching of cyber marketing along with everyday corporate events is what we all want.

    this is usually received with : “This is extra work – I am paying you to do this.”

  3. Great post Stoney! I was looking for a “definitive” guide to KW research and found your PDF(http://www.polepositionmarketing.com/emp-media/download/keyword-research.pdf), which in turn led me to read your blog.

    One of the main pain points I find is clients assume we have all the answers and a “magic button”. If you spell out to your clients exactly what’s needed and provide a timeline to achieve specific goals as well as, point out that their goals include their participation, you can then achieve great success.

    Some of our clients looked at proposals and then after “chewing on it” for a while came back ready, willing and able to dig in and “work with us” in order to achieve their goals. This has made for total transparency and great overall success for us and our clients. Bottom line – open communication with detailed strategies for achieving goals.

    I bet you have a great kitchen. Perhaps you can share your first “cook off” in a future post. And thanks for the guide!

    • Hi Rochelle, Thanks! Goal planning has been one of our main focuses when working with new potential clients. We let them know that we are a partnership and unless we work together, they won’t be able to achieve the goals they set out. It helps light a fire under them.

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