Friggn’ Google: Minimum PPC Bids, STILL on the Rise?
Hey, you're new. We like you already! You obviously have great taste! If you like what you read here you'll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two!
Ever since Google has implemented its new landing page algorithm back in July, many advertisers have felt like they have been getting screwed over due to rising costs as a result of declining quality score. Being a PPC manager myself, I have felt the affects first-hand, especially in the past 3 weeks or so. Yes, it is the busier holiday shopping season, but I think min bids are driven up for reasons other than increased competition. I have some very niche keywords that i’m competing on, and many of them have dropped to the second page of results, despite improved CTR’s with bids remaining constant. I thought Google is supposed to encourage increased CTR’s? I guess all of a sudden to them my landing pages and ads must suck, despite that some of these ad/landing page combinations are converting at a rate nearing 10%? Well I know the solution to getting my ads back on the first page of results, and it doesn’t involve improving landing pages and ads, I can increase my minimum bids! Yay for Google!
Like this post? Subscribe to the RSS feed and get lots more!
Leave a comment or trackback from your own site.
Tags: Search & Marketing
Posted in Search & Marketing
Seth … you’re not the only one who’s paying more now. I noticed the same thing with my PPC campaigns. Even though we did adjust landing pages and did test for better ads, prices have increased again.
In the last couple of days though … I saw a significant drop in CPC. It could be just our industry or across the board.
Google’s PPC as well as the organic ranking algo is just like Coke’s recipe. They’ll never reveal it … it’s a great secret. Who can blame them?
December 15th, 2006 at 12:25 pm