Designing a great looking website is good. Putting it on a strong information architecture is better.
Rolling out a newly optimized website is good. Checking it first is better.
Investing in SEO is good. Investing in ROI is better.
Optimizing your e-commerce site is good. Using optimized concantenation schema is better.
Quick-fix SEO is good. Long-term SEO is better.
Performing SEO correctly is good. Doing what you can quickly is better.
Keyword research is good. Keyword research and segmentation is better.
Adding keywords to content is good. Following user-friendly keyword optimization guidelines is better.
Having content on your website is good. Having unique content is better.
Being unique is good. Being remarkable is better.
Meeting your audience’s needs is good. Making your audience feel special is better.
Optimizing for your important keywords is good. Optimizing for a lot of great keywords is better.
Expecting rankings is good. Getting rankings is better.
Getting rankings is good. Growing your business is better.
Increasing traffic is good. Persuading visitors to buy is better.
Growing your business is good. Increasing profits is better.
Understanding algorithms is good. Understanding analytics is better.
Writing about SEO is good. Writing about SEO while trashing Will Ferrell is better.