Oct 26 2006
Great Ad, Poor Customer Targeting
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I love a good ad. I got one the other day in the mail. Not only was it an ad with a coupon, but it came with useful information. I wish every ad was this useful.
Ad on the left, helpful information on the right. These are all important numbers, numbers I wish I had handy in a time of need. Now I do.
But now for the bad.
Talk about poor targeting. I’m not a “household” and my business is located in an office building, which I don’t own. I’m certainly not their target audience.
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Tags: Search & Marketing
Posted in Search & Marketing
