I love a good story – almost as much as our staff word nerd does. And even though I’m not a particularly sentimental guy, I also love a happy ending, especially when it comes to my clients and their websites.
Every time people visit your site, a new story begins. Hopefully, all will be bliss and harmony as they follow the conversion path you’ve carefully laid out, which could be anything from a newsletter sign-up to a purchase worth thousands. However, if a visitor experiences a lots of conflict on your site, he or she may not even turn the first page. Fast forward to a bad ending: site abandonment.
But there is hope. I encourage you to read my latest column on Search Engine Land: 12 Navigation Ideas To Give Your Website ‘Story’ A Happy Ending. In it, you’ll find (a shocker!) 12 helpful ideas for reducing navigational conflict on your site. After you read it, implement the ideas. Then, you and your visitors can live happily ever after. THE END!
Image credit: paulprescott72 / 123RF Stock Photo