One of my biggest pet peeves about shopping is the confusion that occurs when I’m looking at several similar products but am not sure which one is right for me. At a brick-and-mortar store, I can just hunt for a friendly, helpful salesperson (sometimes).
On a website, it’s not that easy. Your key salesperson is, of course, your content. However, there’s more to it than that. In my latest post on Search Engine Land, 11 Simple Conversion Strategies Many Product Pages Fail to Incorporate, I talk about all the subtle but critical techniques you can use to move the shopper through the buying process.
Hopefully, you’ll find these tips as helpful as that friendly salesperson (when you can find one).
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.