When a website goes into development most of the attention is usually paid to the design elements. That’s obviously the most important thing, right? The images, the layout, the colors, the navigation, how the user will interact with the site? These are all important elements to consider and necessary for developing a site that provides the best usability experience for your visitors. But what often doesn’t get enough attention is the site’s directory structure.
When I talk of a site’s directory structure I refer to both the file directory and internal link structures. They are two very different things, but in reality they should often mirror each other very closely, but not always…
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney gets involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
Follow Stoney:
