With this client we were able to push them in our direction a bit and ultimately came up with a solution that works for all. Rarely do we ever get our way 100% of the time, but that’s really what marketing is about, converging multiple opinions and ideas into a workable solution. Same thing happens with move scripts, copywriters, TV and radio commercials, and just about anything else where more than one person is involved.

I’m very happy with the solution we came up with because ultimately we were able to convince them that our way was the right way while also letting them feel that they got what they wanted/needed. Win-Win.

It’s funny how clients hire you and then they want to run things. Every time I get into such situation I give an example of …. “Why would you buy a big dog to bark at intruders and then do the barking for it” ?

Marketing attracts opinions. Oh and we all love to push our own opinions. They say …. marketing is “common sense” and who has the most common sense? Surely the CEO.

That is why it’s tough for marketers to get their point across. You can be a brilliant marketer, but if you can’t convince others to see and trust your ideas, you might as well leave the industry.

It’s interesting that there is a reason to keep marketers in the company …… you’ll always have someone to blame or to get you out of the hot watter if you get your self in trouble. I think the reason for a well paid marketing profession is the extra aggravation that comes with it. ………… hey, that’s a good interview point. Pay me more just because I have to deal with you.

Anyway … if you follow, you won’t lead. Be where your competitors are if it’s profitable for you, BUT don’t forget to explore new places, opportunities and ideas. Stoney … the best way to convince is just to offer to test. SIR …. LETS TEST THESE KEYWORDS FOR 1 WEEK on PPC and then we’ll see. If he says … No, I know what the outcome will be …….. Stoney, either deal with it or drop him.

Sincerely,
Igor M.