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2 Responses to Get a Sense of How Your PPC Ad Compares to Your Competitor’s

  1. Mike, there is some very god points here, thanks for the article. Too many of us are scared to ‘play around’ with our CPC bid figures, once we have posted it – preferring to rationalize our results rather than lose our first page placing.

    In a business such as ours, all of these extra pennies help out at all.

    • Thanks Steve – Yeah, it’s funny how fear keeps us paralyzed when “playing around” is how you find out what works best. The pennies do help, especially when you save them residually.