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	<title>Comments on: I Want To SEE  Clearly Now (Part 1)</title>
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	<link>http://www.polepositionmarketing.com/emp/i-want-to-see-clearly-now-part-1/</link>
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		<title>By: Diana Adams</title>
		<link>http://www.polepositionmarketing.com/emp/i-want-to-see-clearly-now-part-1/comment-page-1/#comment-70598</link>
		<dc:creator>Diana Adams</dc:creator>
		<pubDate>Thu, 02 Aug 2007 23:28:56 +0000</pubDate>
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		<description>While I appreciate your insight and professional position on this issue, the point of my post was customer service. I&#039;ve lived enough years to accept that &quot;stuff happens.&quot; Malpractice never even occurred to me. 

The customer service lessons I am pointing out are all basic lessons. As the service provider,

	1. Follow up with the customer when there is a problem - unforeseen or NOT
	2. When the customer is unhappy about one thing, and &lt;i&gt;something else&lt;/i&gt; unforeseen goes wrong, do something, &lt;i&gt;anything&lt;/i&gt; to make them feel better. In the post I suggested a gift card, even a hand written paper note would be nice
	3. Don&#039;t tell the customer it is their fault when the product is not right
	4. Assure the customer the problem will be fixed
	5. Refer the customer elsewhere if you can&#039;t provide the service

That&#039;s all. 

Stay tuned for Part 2 ....</description>
		<content:encoded><![CDATA[<p>While I appreciate your insight and professional position on this issue, the point of my post was customer service. I&#8217;ve lived enough years to accept that &#8220;stuff happens.&#8221; Malpractice never even occurred to me. </p>
<p>The customer service lessons I am pointing out are all basic lessons. As the service provider,</p>
<p>	1. Follow up with the customer when there is a problem &#8211; unforeseen or NOT<br />
	2. When the customer is unhappy about one thing, and <i>something else</i> unforeseen goes wrong, do something, <i>anything</i> to make them feel better. In the post I suggested a gift card, even a hand written paper note would be nice<br />
	3. Don&#8217;t tell the customer it is their fault when the product is not right<br />
	4. Assure the customer the problem will be fixed<br />
	5. Refer the customer elsewhere if you can&#8217;t provide the service</p>
<p>That&#8217;s all. </p>
<p>Stay tuned for Part 2 &#8230;.</p>
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		<title>By: Michael Prince, O.D.</title>
		<link>http://www.polepositionmarketing.com/emp/i-want-to-see-clearly-now-part-1/comment-page-1/#comment-70570</link>
		<dc:creator>Michael Prince, O.D.</dc:creator>
		<pubDate>Thu, 02 Aug 2007 21:16:02 +0000</pubDate>
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		<description>oops.  meant to type &quot;none of this was malpractice...&quot; not &quot;one of this&quot;

typo.</description>
		<content:encoded><![CDATA[<p>oops.  meant to type &#8220;none of this was malpractice&#8230;&#8221; not &#8220;one of this&#8221;</p>
<p>typo.</p>
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		<title>By: Michael Prince, O.D.</title>
		<link>http://www.polepositionmarketing.com/emp/i-want-to-see-clearly-now-part-1/comment-page-1/#comment-70569</link>
		<dc:creator>Michael Prince, O.D.</dc:creator>
		<pubDate>Thu, 02 Aug 2007 21:13:59 +0000</pubDate>
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		<description>Interesting read and sorry you had trouble, but this story is not unique in any way.  One could take my previous statement in 2 ways.  Either:

1) few eye doctors know what they are doing

or (much more likely)

2) this is harder than it appears

There is a reason why one must have a doctorate in order to Rx glasses in the U.S.  Its not all that easy, especially in prism Rx&#039;s.  Many of your comments are common ones among people who have had difficulty with a new prescription.  &quot;I have worn glasses for 30 years and have never had to get used to them BEFORE&quot;.  No offense meant here, but... so what?  That doesn&#039;t mean anything.  Age plays a factor...the older you get, the less depth of focus/depth of field a person has, and the harder it is to accept a change.  Many things play factors.  Just b/c you&#039;ve never had trouble with any Rx in the past doesn&#039;t mean you never will.

As I read this story from the other side, IMO one of this was malpractice or or even &quot;bad business&quot;.  Okay granted they could have called you when there was breakage.  But backorders and breakage are standard events, and usually totally out of the doctor&#039;s control.  IMO that doesn&#039;t warrant you or any other patient being &quot;BURNED UP&quot; for 6 months.  You were just inconvenienced, not damaged in any way.  The way I see it they made a genuine attempt at multiple fixes for you.  Its not liek they just blew you off.

And sometimes...its rare...but every eye doc has to o an occasion tell a patient &quot;this is as good as it gets&quot;.  Sometimes it is.  If you don;t like that answer, find somewhere else to go.  I tell patients all the time...&quot;a second opinion is never, ever a bad idea.&quot;  The problem with a second opinion is that usually the patient has to pay for it, which they don&#039;t like doing.    

I don&#039;t know.  I feel a little bad for you and I don;t want anyone to have a hard time, but it happens.  Even when nobody does anything wrong sometimes the patient is still not happy.  I can see both sides of this...

You need to try and see the other side.  Labs make mistakes.  Stuff breaks.  Sometimes things are on backorder.  Insurance companies are a pain to deal with and don;t pay very well.  Patients think they have the right to instant service, etc etc etc.  This is not that big of a deal.</description>
		<content:encoded><![CDATA[<p>Interesting read and sorry you had trouble, but this story is not unique in any way.  One could take my previous statement in 2 ways.  Either:</p>
<p>1) few eye doctors know what they are doing</p>
<p>or (much more likely)</p>
<p>2) this is harder than it appears</p>
<p>There is a reason why one must have a doctorate in order to Rx glasses in the U.S.  Its not all that easy, especially in prism Rx&#8217;s.  Many of your comments are common ones among people who have had difficulty with a new prescription.  &#8220;I have worn glasses for 30 years and have never had to get used to them BEFORE&#8221;.  No offense meant here, but&#8230; so what?  That doesn&#8217;t mean anything.  Age plays a factor&#8230;the older you get, the less depth of focus/depth of field a person has, and the harder it is to accept a change.  Many things play factors.  Just b/c you&#8217;ve never had trouble with any Rx in the past doesn&#8217;t mean you never will.</p>
<p>As I read this story from the other side, IMO one of this was malpractice or or even &#8220;bad business&#8221;.  Okay granted they could have called you when there was breakage.  But backorders and breakage are standard events, and usually totally out of the doctor&#8217;s control.  IMO that doesn&#8217;t warrant you or any other patient being &#8220;BURNED UP&#8221; for 6 months.  You were just inconvenienced, not damaged in any way.  The way I see it they made a genuine attempt at multiple fixes for you.  Its not liek they just blew you off.</p>
<p>And sometimes&#8230;its rare&#8230;but every eye doc has to o an occasion tell a patient &#8220;this is as good as it gets&#8221;.  Sometimes it is.  If you don;t like that answer, find somewhere else to go.  I tell patients all the time&#8230;&#8221;a second opinion is never, ever a bad idea.&#8221;  The problem with a second opinion is that usually the patient has to pay for it, which they don&#8217;t like doing.    </p>
<p>I don&#8217;t know.  I feel a little bad for you and I don;t want anyone to have a hard time, but it happens.  Even when nobody does anything wrong sometimes the patient is still not happy.  I can see both sides of this&#8230;</p>
<p>You need to try and see the other side.  Labs make mistakes.  Stuff breaks.  Sometimes things are on backorder.  Insurance companies are a pain to deal with and don;t pay very well.  Patients think they have the right to instant service, etc etc etc.  This is not that big of a deal.</p>
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