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Designing a Money-Making Website
Incorporate Usability Elements
As you put together your design elements, think: usability. There is nothing more frustrating to a visitor than trying to navigate through a website that is poorly constructed and does not provide obvious, user friendly markers directing them to the information they came looking for.
Use textual links within the body content as part of your navigation scheme. Your website is not a brochure where people flip from one page to another; it is an active document that should allow visitors to navigate as they read, following links to wherever interest strikes them. Contextual linking in the body content provides that avenue without forcing the visitor to rely on the main site navigation to decide what to do next.
It’s the difference between asking your spouse what movie they want to see or asking if they would like to watch a comedy, sci-fi, action, drama or chick flick. With the first, you’re forcing her to do all the thinking and decision making for herself. With the other you are simply presenting options, allowing her to make a decision based on what she desires. That is how you want your visitors to feel. You want them to go where they want, but at the same time be leasing them, through various routs, to the point of action (i.e. sale, conversion, sign-up, etc.)
Meeting Industry Expectations
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