This post is part of a continuing series on the topic of:
Designing a Money-Making Website
Sub Topic: Building a Professional Website that Achieves Your Goals
Emotive Colors
Colors fuel emotions so be sure the colors you use for your website bring out the emotions that best reach your audience. Integrating color elements effectively can create a more inviting website that can easily lead your visitors to take the desired actions.
Calls to Action
You’ve heard the saying, “you can lead a horse to water, but you can’t make him drink.” On the web, many people try to get the horse to drink without even leading him to water. When visitors come to your site they need to be lead to their desired destination. Use visual calls to action throughout your site that will direct your visitors to click, buy, purchase, read, get, view, order, continue, apply, enter, or whatever else you want them to do.
Previous Posts:
Meeting Industry Expectations
Incorporating Usability Elements, Part I
Search for all posts on Designing a Money-Making Web Site, including future sub-topics:
Meeting Your Targeted Audience’s Wants and Needs
Avoiding Common Web Design and Marketing Mistakes
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Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney get's involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
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